Iams Home 4 the Holidays partners with Felicity Huffman to Help Place 1 Million Orphaned Animals Into Loving Homes

    Award-Winning Actress and Pet Adoption Advocate Serves as North American
    Ambassador of Global Campaign

    TORONTO, Sept. 25 /CNW/ - Propelled by a decade of success - having
placed more than 2 million pets into homes since it began in 1999 - Iams Home
4 the Holidays launches its annual adoption program and announces the
campaign's most aggressive goal to date, which is to find loving homes for at
least 1 million animals between Oct. 1, 2008 and Jan. 5, 2009. To bring
greater awareness of and help curb pet homelessness, Iams Home 4 the Holidays
has teamed up with award-winning actress Felicity Huffman to serve as its
North American Ambassador. Founded by Helen Woodward Animal Center in 1999 and
supported by Iams, Iams Home 4 the Holidays harnesses the power of nearly
3,000 worldwide animal organizations in a global effort to raise awareness
about the importance of pet adoption.
    Because there are millions of orphaned pets around the world, Iams Home 4
the Holidays is working with Huffman to inspire others to open their hearts
and homes to an orphaned pet during this adoption drive. Motivated by her own
pet adoption experience - Huffman adopted her black Labrador mix, Tucker, as a
puppy from a Los Angeles rescue group in 2006 - she is committed to helping
educate people about the amazing animals in shelters that are awaiting loving
and committed owners. Huffman is encouraging people to get involved and learn
more about pet adoption.
    "I'm proud to be a part of Iams Home 4 the Holidays to help raise
awareness about the importance of pet adoption so we can place 1 million
animals in loving homes this holiday season," said Huffman. "When our family
decided to get a new pet, we chose to adopt, and now, Tucker is more than a
wonderful pet, he's part of our family."
    By providing resources and information about participating rescues and
shelters, potential pet owners are encouraged to visit animal shelters and
rescues to adopt dogs, cats or other animals waiting for a home when they are
considering a new four-legged family member.
    "Felicity's first-hand knowledge and experience from adopting Tucker,
coupled with her passion to educate people about the millions of homeless
animals looking for homes, makes her an amazing ambassador and voice for Iams
Home 4 the Holidays," said Dan Rajczak, General Manager, P&G Pet Care in North
America. "Last year, our pet adoption drive found homes for nearly 500,000
animals, and this year, we've doubled our adoption goal. All of our partner
animal organizations, including the team at Helen Woodward Animal Center and
the pet passionate folks here at Iams are committed to working together to
help place at least 1 million orphaned pets into new homes."

    Important Facts
    -   To date, 96 Canadian shelters are participating in this year's
        program from across the country.

    -   More than 15 countries participate in this adoption drive, making
        Iams Home 4 the Holidays one of the world's largest pet adoption
        programs. There are participating shelters in the United States of
        America, Canada, Iran, Australia, India, New Zealand, Iraq and more.

    -   Iams Home 4 the Holidays has helped more than 1,047,000 dogs, 962,000
        cats and 66,000 other animals, such as rabbits, reptiles, birds and
        more, find homes over the past nine years.

    The pet adoption campaign takes place October 1 through January 5, 2009
and anyone who adopts a dog, puppy, cat or kitten will receive an Iams
Adoption Starter Kit, which includes a care guide loaded with tips and
information about pet care, behavior, training and nutrition. The kit also
includes the new pet's first meal as well as coupons for great savings on
additional pet food, other supplies and animal health insurance.
    To learn about the myriad of ways to help an orphaned pet, including
finding participating shelters, volunteering and making a donation to support
animal organizations and pets awaiting new homes, visit

    Notes to editor:
    About Iams Home 4 the Holidays (IH4TH)
    As one of the most successful pet adoption programs in the world, IH4TH
partners thousands of animal organizations dedicated to finding forever homes
for orphaned pets. Founded by Helen Woodward Animal Center and supported by
Iams, IH4TH began in 1999 with just 14 participating animal shelters in San
Diego County. Since it began more than 9 years ago, IH4TH - along with nearly
3,000 pet adoption centers - has helped more than 2 million families
experience the joy of pet adoption, including nearly 500,000 pet adoptions
last year alone. For more information, please visit

    About Helen Woodward Animal Center
    Helen Woodward Animal Center is a private, non-profit organization where
"people help animals and animals help people." Founded in 1972 in Rancho Santa
Fe, Calif., the Center provides services for more than 57,000 people and
thousands of animals annually. Helen Woodward Animal Center is also the
creator of the international Home 4 the Holidays pet adoption drive and the
Animal Center Education Services program, teaching the business of saving
lives to animal welfare leaders from around the world.

    About P&G Pet Care
    For more than 60 years, Procter & Gamble Pet Care (NYSE:  PG), the maker of
Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing
world-class quality foods and pet-care products. To learn more about 
Eukanuba(R) and Iams(R) Dog & Cat Foods or general pet care and nutrition
information, call the Iams Consumer Care Center at (800) 446-3075. You can
also visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

    About Procter & Gamble
    Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R),  Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: For media inquiries, please contact: Larissa
Best, Optimum PR, (416) 428-8294, larissa.best@cossette.com

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