Ad Appears in 59 Newspapers Throughout North America
DAYTON, Ohio, April 3 /CNW/ -- Iams and Eukanuba employees and P&G Pet
Care, maker of the leading Iams and Eukanuba pet food brands, have published
an open letter to its customers. Full page ads are appearing in 59 major North
American newspapers Tuesday and Wednesday, in an effort to help address
growing confusion and anxiety among pet owners in the wake of Menu Food's
widespread recall of wet-style pet food affecting more than 90 brands
including Iams and Eukanuba.
"We share the concerns and sorrow that the Menu Foods recall has caused
pet owners," said Dan Rajczak, General Manager for the Iams and Eukanuba
brands in North America. "We know many people are confused and uncertain about
which products are safe. We want to assure our customers that they can feel
completely safe feeding any of the Iams and Eukanuba products now on store
shelves, both wet and dry."
As the letter details, P&G Pet Care has taken important steps to address
the situation, including:
- Working with retailers to remove all affected wet can and pouch
products from store shelves.
- Suspending production of all our foods manufactured at the affected
Menu Foods Plant. Our production remains suspended.
- Sharing all our data and cooperating fully with the U.S. Food & Drug
Administration, which is leading this important investigation.
- Convening a task force of prominent North American veterinary
healthcare experts to review the recall.
- Establishing a council of leading veterinarians and healthcare
professionals to provide the most up-to-date learning on how we can
continue to enhance all pets' quality of life and disease prevention.
Following last week's announcement by the U.S. Food and Drug
Administration that a new contaminant known as melamine had been found in
recalled pet food products, "We are pet owners ourselves, and felt that it was
important for Iams and Eukanuba employees to communicate directly to pet
owners and be as helpful as we can in explaining what's really happening,"
Rajczak said. "This is a very confusing situation, and we intend to do our
very best to inform our customers and personally contact each and every one of
those who call us."
Iams and Eukanuba branded dry foods were not part of the recall. "Pet
owners, veterinarians, and breeders should feel safe about feeding our cat and
dog dry foods. They do not contain melamine and are not made with wheat
gluten," Rajczak said.
P&G Pet Care, like many other manufacturers, voluntarily removed from
store shelves Iams and Eukanuba branded wet pouch and canned pet food products
under specific lot numbers in response to the March 16, 2007 recall by Menu
Foods, which made these products for P&G.
For more than 60 years, Iams has delivered premium quality pet foods to
pet owners and veterinarians. In response to the Menu Foods wet pet food
recall, Iams and Eukanuba convened a quality assurance task force of seven
distinguished veterinary health professionals in Dayton, Ohio, on March 26 and
27, to evaluate the brands' voluntary participation in this recall and
associated quality assurance programs.
That task force commended P&G Pet Care and the Iams and Eukanuba brands
for its rapid voluntary participation in the Menu Foods wet pet food recall
and sharing of information with regulatory authorities, veterinarians, and
consumers on an unusual renal failure syndrome in pets. The resulting task
force consensus statement was this: "Veterinarians and pet owners should feel
safe recommending and feeding Iams and Eukanuba dry foods and wet food
products not involved in this recall." The full report of the special task
force can be found at www.iams.com.
About P&G Pet Care
For nearly 60 years, Iams and Eukanuba, P&G Pet Care brands, have
enhanced the well-being of dogs and cats by providing world-class quality
foods and pet care products. To learn more about Iams(R), Eukanuba(R) or
general pet care and nutrition information, call P&G Pet Care at (800)
446-3075. You also can visit Iams and Eukanuba on the Web at
http://www.iams.com and http://www.eukanuba.com.
About Procter & Gamble [NYSE: PG]
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and
Braun. The P&G community consists of over 135,000 employees working in over
80 countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
For further information:
For further information: Kurt Iverson of Iams-P&G Pet Care,
+1-937-264-7436, or Iverson.email@example.com Web Site: http://www.iams.com