IAB Canada Finalizes MIXX Canada Line-ups For Toronto and Montréal 2008 Full-day Conferences

    TORONTO, Sept. 10 /CNW/ - IAB Canada today finalized Keynote and Panel
presenters for both its MIXX Canada (www.mixxcanada.com) Toronto and Montreal

    The MIXX Canada Conference line-up features:

    Can Social Media Save The Automobile? (Toronto only):
    -   Natalie Johnson, Mgr. Social Media Mktg, General Motors (Global)
    -   Monik Sanghvi, Senior Strategy leader across Digitas' relationship
        with General Motors

    Ready, Set, iPhone! (Toronto, Montréal):
    -   Jacques Hervé Roubert, President, CEO Nurun (Global)

    Building Your Business By Blogging (Montréal only):
    -   Michelle Blanc, Founder and President, Analyweb (CAN)

    The Client Of The Future (Toronto):
    -   David Friedman, President, Avenue A / Razorfish, Central Region (US)

    -   Vianney Tremblay, Founding Partner, Director of Strategy, TOXA (CAN)
    -   Sébastien Viau, Vice President Strategy, Revolver 3 (CAN)
    -   Olivier Sefler, Associate Director, Marketing Communications, Cogeco

    The Future Of Search (Toronto only):
    -   Dr. Marc Donner, Engineering Director, Google (US)

    Video: Five ways (Toronto / Montréal):
    -   Neil Sweeney, VP Business Development and Sales (North America),
    -   Chris Jaffe, Director of Advertising User Experience, Yahoo! (US)/
        Ryan Hystead, Sales Strategist, Yahoo! (CAN)
    -   Mark Coleman, North America Sales Director for Rich Media, Video and
        Emerging Publisher Solutions, DoubleClick (US)
    -   Chris Johnston, Director of Advertising Product Management,
        Brightcove (US)
    -   Dan Ackerman Greenberg, Founder, 750 Industries (US)/ Pierre Côté,
        President, Gramsclo (CAN)

    Made In Canada Digital Marketing Innovations (Toronto only):
    -   Brendan Kenalty, Vice President, Business Development, Hippopost Inc.
    -   Wendy Robertson, Founder, Kneebone Inc. (CAN)
    -   Roy Pereira, Co-Founder, Refresh Partners Inc. (CAN)
    -   Sebastien Provencher, VP Product Management /Co-founder of Praized
        Media (CAN)

    Lessons In Direct Response (Montréal only):
    -   Fabienne Callu, Vice-president, Strategic Planning, Blitz (CAN)
    -   Laurence Ohayon, Group Account Director, Blitz (CAN)

    "We've really tried to bring a global perspective to the Conference this
year, while also focusing on Canadian expertise and innovation," says Paula
Gignac, President, IAB Canada. "Because the Interactive advertising industry
changes on a daily basis, we're reaching across borders to bring in leaders
from all over the world, for the benefit of the entire Canadian marketing

    Following the Full-day Conferences, the IAB will head across Canada with
the IAB's MIXX Canada Roadshow. The Roadshow will highlight the latest
Interactive research and Canadian media usage stats, plus deliver Advertiser
case studies from leading Canadian Online Publishers including: AOL, Canoe.ca,
Canwest Digital Media, globeandmail.com, Rogers Digital Media, Sympatico /
MSN, The Weather Network and Yahoo! Canada.

    IAB Canada's MIXX Canada Conference will return to the Toronto market in
Spring 2009 as well.

    MIXX Canada Conference Series

    City                                 Date
    ----                                 ----

    Toronto: Full-day conference         Sept. 29, 2008
    Montréal: Full-day conference        Oct. 6, 2008

    Montréal Half-day Roadshow           Oct. 7, 2008
    Halifax Half-day Roadshow            Oct. 8, 2008
    Ottawa Half-day Roadshow             Oct. 15, 2008
    Calgary Half-day Roadshow            Oct. 16, 2008
    Vancouver Half-day Roadshow          Oct. 17, 2008
    Toronto Half-day Roadshow            Oct. 20, 2008

    Toronto: Full-day conference         Mar. 5, 2009

    The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the
national voice and de facto thought leader of the Canadian Interactive
marketing and advertising industry, and is a not-for-profit association
representing a membership composed of advertisers, agencies, publishers and
Interactive service associates.

    To request a Press Pass or to arrange for an interview with one of IAB
Canada's MIXX speakers, please contact Jacky Hood, Marketing Mgr., IAB Canada
at: (416) 598-3400 (ext. 22)

For further information:

For further information: on IAB Canada, or this press release, contact
Paula Gignac, President of the Interactive Advertising Bureau of Canada at
(416) 598-3400 (ext. 26)

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