IAB Canada Announces NEW! "Faces Of IAB" and "Hump Day Bump Of Research" Initiatives To Highlight What Works In Digital Marketing

TORONTO, April 4 /CNW/ - The Interactive Advertising Bureau of Canada today announced two new initiatives designed to help Canadian marketing professionals keep up to date with recent research in Interactive advertising, plus gain access to the deep digital expertise that resides within IAB Canada's own 250+ Member-companies.

The first Monday of each month, as part of the new "Faces Of IAB" program, IAB Canada will release a thought-leading Research Report, White Paper, Advertiser Case-Study, How-To Checklist, etc. that has been developed by one of IAB Canada's Member-companies.

Through the Faces of IAB program, the Canadian marketing community will now get one-week of free access to important or even proprietary information from IAB Canada Members, that otherwise, might only be presented to a select group of that Member's contacts, and only in select cities across Canada.

April's selected "Faces Of IAB" Research Report is Carat and Microsoft's "New Shopper Journeys," which details how consumers' purchase paths in four key retail categories (apparel, quick-service restaurants, groceries and home electronics), have changed in response to a variety of economic pressures and digital developments in the past two years, and how offline, Online and in-store media play a role in shaping purchase decisions now.

The second Wednesday (popularly known as Hump Day) of each month, IAB Canada will release its Hump Day Bump Of Research, an outstanding Research Report culled from the hundreds of global industry resources and newsfeeds that IAB Canada reviews in order to provide Custom Digital Marketing Research consulting for its Members. The research will be available for download by the entire Canadian marketing community -- again, for one week only -- on the IABCanada.com Homepage. April's selected "Hump Day Bump Of Research" Report is Delvinia and Environic Analytics "AskingCanadians™ Social Media PRIZMC2-Link," which teams up PRIZMC2 (Environic Analytics widely-used segmentation system that assigns Canadians into 66 unique lifestyle types), with Delvinia's annual AskingCanadians™ Social Media Survey -- resulting in the first database that enables Canadian marketers to determine the Social Media behavior of all segments of Canadian society, and target products and messages to Canadian consumers based on a detailed understanding of their Social Media habits and lifestyles.

The following week, both forms of research will be brought back into the IABCanada.com Knowledge Centre, for access by IAB Canada Members-only.

"The goal of IABC Canada's Faces Of IAB and Hump Day Bump of Research programs is simple," says Paula Gignac, President, IAB Canada. "To provide time-stressed marketers with at least two pieces of credible and immediately-usable digital advertising research per month, that they don't have to find or vet on their own; and to promote IAB Canada Members' expertise in all things digital at the same time."

"Trust and reliability are key attributes we look for when sourcing industry research," says Karl Flanders, VP, Media Director, Saatchi & Saatchi. "IAB Canada has a proven track record of supplying us with leading-edge articles, facts and insights that help us help our clients, so we're excited to know that we'll be hearing about new Member and non-Member research finds in a more regular manner as a result of this programme. The initiative will also help the industry understand which IAB Canada Members or other global companies could be potential research partners in the future -- a real "win-win" for everyone."

To submit a Research Report, White Paper, Advertiser Case-Study, How-To Checklist, etc. or for consideration by IAB Canada, please fill out the Contact Us! form at www.iabcanada.com.

The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry, and is a not-for-profit association representing Canada's most well-known and respected Advertisers, Agencies, Media Companies, Service Associates, Educational Institutions and Government Associations. 

SOURCE Interactive Advertising Bureau of Canada

For further information:

For more information about IAB Canada, contact: Paula Gignac, President, IAB Canada at (416) 598-3400 (ext. 26), or via the Contact Us! form at www.iabcanada.com.

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