Hyundai Canada unveils industry-leading clean air commitment

    First car company in Canada to top-up government vehicle scrappage

    MARKHAM, ON, Aug. 19 /CNW/ - As part of its environmental goal to help
clean the air we breathe today and into the future, Hyundai Auto Canada Corp.
today announced the Clean Air Commitment - a financial top-up of up to $1,000
on the federal government's scrappage program whose aim is to get the oldest,
worst-polluting vehicles off the road and encourage Canadians to select more
sustainable transportation alternatives. While programs such as this are
gaining prominence for their effectiveness worldwide, Hyundai is the first
auto manufacturer in Canada to launch such a top-up program.
    "Hyundai is committed to clean air in Canada," said Steve Kelleher,
president and CEO, Hyundai Auto Canada Corp. "Our Clean Air Commitment is
about our responsibility to deliver a harmonious balance between vehicles and
the environment; it's about clean air now and for the future. Reducing vehicle
emissions has a direct impact on the air we breathe, so helping to remove
older, more-polluting vehicles from the road just makes sense. It's something
we can do today to immediately impact our environment. We think that's pretty
    "Worldwide, we're seeing car manufacturers and governments working
together to reduce harmful emissions to clean up the air we breathe," said
Peter Corbyn, president and co-founder of Green Nexxus. "Hyundai has taken a
leadership role in this arena. We hope other car manufacturers will follow
suit and do their part to help get more fuel-efficient vehicles on the road."
    Depending on the vehicle, Hyundai's Clean Air Commitment offers between
$500 to $1,000 of additional savings to top up the incentives available
through the federal government's Retire Your Ride program, which offers $300
for qualifying vehicles as well as other incentives towards sustainable
transportation. This "Clean Air Cash" is applied to the purchase of a new,
more fuel-efficient Hyundai, and is in addition to the company's current
incentive programs.
    "With Hyundai topping up all government incentives, we hope to encourage
a significant removal of old, polluting vehicles from our roads," said
Kelleher. "And because our Clean Air Cash incentive is combinable with our
existing consumer offer - the Hyundai Smart Advantage - we're making it even
easier for Canadians to get into a new, less-polluting vehicle."
    Hyundai has a stated goal of environmental leadership in the auto
industry and of redefining the Hyundai brand as a technological innovator. As
part of the Korean manufacturer's Blue Drive initiative, Hyundai has committed
to reduce harmful emissions and produce environmentally-friendly technology,
and will bring to market a family of fuel-efficient and eco-friendly cars and
products. The first product to Canada will be the hybrid Sonata, which uses
Hyundai's industry-leading lithium polymer battery technology. The company
also aims to lead the way in fuel efficiency by achieving a fleet average of
6.7 km per 100 km (35 miles per gallon) by 2015 - five years ahead of the US
and the expected Canadian governments' 2020 deadlines.
    "In addition to developing world-leading environmental technology for the
future, we are doing everything possible to help provide clean air to
Canadians today," said Kelleher. "By investing unsparingly in our R&D
resources, Hyundai is leading the fight for a better environment."

    Clean Air Facts:

    -  When polled, clean air was listed as the third most important
       environmental concern facing Canadians, well ahead of big-name issues
       like climate change and global warming.(xx)

    -  Because Canada has had a pattern of high energy consumption, we are
       the second highest per capita emitter of greenhouse gases in the

    -  1995 model year and older vehicles produce 19 times more smog-forming
       pollutants than 2004 and newer models.(*)

    -  These older vehicles make up one quarter of vehicles being driven by
       Canadians and can generate as much as half of the smog-forming
       pollutants caused by personal vehicle use.(*)

    About Hyundai Canada

    Hyundai Auto Canada Corp., established in 1983 and headquartered in
Markham Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai
vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold
and serviced through more than 175 dealerships nationwide.

    (*) Facts sourced from the Environment Canada website,
    (xx)Fact sourced from Consumerology, 2009.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: For interviews or additional information,
please contact: Barb Pitblado, Manager, Public Relations, Hyundai Auto Canada
Corp., Office: (905) 948-6712, Cell: (416) 559-9640, Email: Or Julia Wall Clarke, Narrative Advocacy Media,
Office: (416) 922-2211 ext.3281, Cell: (647) 456-9506, Email:

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