Hyundai Auto Canada Corp. thrives with best month ever

    Consumers finding Hyundai the smart choice

    MARKHAM, ON, June 1 /CNW/ - Hyundai Auto Canada Corp. defied recent
industry trends by setting a sales record for May, 2009. With over 11,200
units sold, May marks the company's best month on record and represents a 17.8
per cent increase in sales compared to the same period last year.
    In a market that has been consistently down in recent months, the South
Korean automaker again bucked the trend of double-digit decreases, as it has
throughout the first half of 2009. First quarter results placed the company in
sixth position in Canada ahead of both Nissan and Mazda, and only a handful of
units behind Honda. April 2009 had been the company's best month ever with
over 10,800 units sold until May sales were finalized and defeated the recent
record by nearly 400 units.
    "We have always been recognized for value," said John Vernile, vice
president, sales and marketing, Hyundai Auto Canada Corp. "As we continue to
rack up quality awards and introduce game-changing new products, both industry
experts and consumers are recognizing Hyundai for our great vehicles and their
solid quality. Layer onto that our Smart Advantage program, and it's clear
that we make great value and high quality even more accessible. And in today's
economy, that is a smart offering."
    Hyundai credits its success to a unique consumer marketing program and to
the recognition its vehicles have been receiving for quality and safety - for
both new and existing models. The Hyundai Smart Advantage program offers lower
selling prices combinable with finance and lease rates as low as zero per
    As sales continue to climb, so does the list of awards and accolades. The
2009 Hyundai Genesis is both Canadian and North American Car of the Year, its
V8 engine is on Ward's Auto World's "10 Best Engines" list, and it received a
"Top Safety Pick" rating from the Insurance Institute for Highway Safety. And
that's only one Hyundai model.
    The 2009 Santa Fe, Entourage and Veracruz are rated Top Safety Picks by
the Insurance Institute for Highway Safety; the 2009 Sonata received an
ecoENERGY award from Natural Resources Canada; the overall brand improved its
lead over the industry average in the J.D. Power and Associates 2009 Vehicle
Dependability Study(SM) (VDS), and the Accent ranked top in its category in J.
D. Power and Associates 2008 Vehicle Dependability Study(SM).
    "There are more smart reasons than ever to purchase a Hyundai," continued
Vernile. "We have a vehicle to suit any consumer's needs - from entry level to
luxury to sports performance. And our sales results are proving that."

    Quick Facts:
    Month                 2009    2008  % Change    Notes
    January              4,607   4,228    + 9.0%
    February             6,912   5,326   + 29.8%    Best February ever
    March                8,818   7,029   + 25.5%    Best March ever
    April               10,809   9,412   + 14.8%    Best April ever
    May                 11,204   9,508   + 17.8%    Best month on record
    Year-to-Date Total  42,350

                           May     May
    Nameplate             2009    2008  % Change    Notes
    Elantra              2,501   1,422  + 75.9 %    April 2009 was best
                                                     Elantra month on record
    Elantra Touring        780       0       N/A   (Introduced in January 09)
    Genesis Coupe          396       0       N/A    Introduced in Feb. 09,
                                                     the Coupe is up 48.4%
                                                     from April 2009
    Santa Fe             2,159   1,295   + 66.7 %

    Hyundai Auto Canada, established in 1983 and headquartered in Markham
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles
are distributed throughout Canada by Hyundai Auto Canada and are sold and
serviced through more than 170 dealerships nationwide.

For further information:

For further information: For interviews or additional information,
please contact: Barb Pitblado, Manager, Public Relations, Hyundai Auto Canada
Corp., Office: (905) 948-6712, Cell: (416) 559-9640, Email:,

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