Hypercube Finalists Vie for Votes to Win One of 50 Nissan Cubes

    70,000 votes cast in first two weeks of audition phase

    MISSISSAUGA, ON, May 1 /CNW/ - Five hundred finalists are battling for
votes to win one of fifty all-new 2009 Nissan cubes in Nissan's Hypercube
campaign, a unique social media campaign rewarding social creativity in
Canada. Launched on February 27, Hypercube engaged creative Canadians to
utilize social networking tools to express their unique side, and on April
15th, 500 finalists were selected from over 7,000 registrants, to audition to
win a Nissan cube of their own.
    The finalists represent regions from across Canada and each has an online
platform at www.hypercube.ca where they can illustrate their unique talents
and skills, competing for votes from the public. Competition is fierce with
competitors pulling out all the stops including cube songs, unique artwork and
videos and many more off-the-wall tactics that must be seen to believed.
    "The Hypercube campaign is far exceeding our expectations and we still
have several weeks remaining in the voting phase," said Jeff Parent, vice
president of sales and marketing with Nissan Canada. "With a vehicle as unique
as the Nissan cube we knew a traditional marketing campaign would not suffice,
and the remarkable success of this campaign demonstrates Canadians are excited
and engaged by something different."
    In the first two weeks of the voting phase over 70,000 votes were cast
for the competitors, far exceeding the goal for the whole voting period. Over
60,000 unique visitors from over 139 countries have visited the Hypercube.ca
website to participate in or learn more about the campaign.
    To register to vote for your favourite competitor, visit
www.hypercube.ca. The voting phase wraps up at noon on May 15, 2009 and in
addition to these results, entrants will be judged by a celebrity panel that
will be announced in the next few weeks. Winners will be presented with their
Nissan cube at events in Vancouver, Toronto and Montreal in June 2009.

    About Nissan Canada Inc.
    Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.
With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI
directly employs 250 full-time staff. There are 150 independent Nissan
dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to
improving the environment under the Nissan Green Program 2010, whose key
priorities are reducing CO(2) emissions, cutting other emissions and
increasing recycling. More information about Nissan in Canada and the complete
line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Media contacts: Heather Meehan, Cohn & Wolfe,
Tel: (647) 259-3268, Cell: (416) 402-5748, Email: heather.meehan@cohnwolfe.ca;
Didier Marsaud, Corporate Manager, Corporate Communications, Nissan Canada,
Tel: (905) 629-6400, Cell: (416) 573-7231, Email:

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