Hydrogen is Already Having an Impact on the Automotive Market

    CAMBRIDGE, England, March 14 /CNW/ - Despite commercial deployment being
at least two decades away, hydrogen powered vehicles are already having an
impact on today's automobile market. This is one of the conclusions of a
report published this week by Cambridge, UK based analysts CarbonFree. The
report highlights examples of automobile manufacturers and energy companies
experimenting with hydrogen powered automobiles to add a shade of green to
their existing brands. However, CarbonFree warns it would be difficult for
incumbent players to commercialise these next generation vehicles without
cannibalising revenue from existing products.
    The tipping point for the automobile industry, according to the report,
will occur when oil companies attempt to exploit unconventional sources of oil
such as shale and tar sands. CarbonFree sees the cost of this process, in
financial and environmental terms, forcing the industry to look for
alternatives, and the work already carried out on hydrogen and electric
vehicles merely serving to open up the market to new entrants.
    The report, "Driving In Neutral," suggests that the basic structure of
the automobile market will change little over the next 20 years, with biofuels
being used to postpone peak oil and to help governments achieve emission
reduction targets. However, the report sees the environmental and geopolitical
implications of large-scale biofuel production replacing one form of energy
insecurity with another.
    Today, governments are attempting to limit private motoring at a time
when manufacturers are spending billions of dollars promoting automobile
ownership. CarbonFree explains that governments are also attempting to address
a number of other controversial issues regarding automobile use, such as the
growing number of elderly people who are no longer able to drive.
    Governments will, according to CarbonFree, avoid direct confrontation
with the automobile lobby and instead support schemes, such as car clubs,
which exploit the success of the social networking aspect of the Internet.
However, the report points out that emotions and motoring must somehow be
separated, and, until they are, governments face similar challenges to the
ones they encountered when dissuading people from smoking.
    "Driving In Neutral - New Automobile Ownership, Fuelling And Use Models"
is available from CarbonFree. http://www.carbonfree.co.uk

    About CarbonFree

    CarbonFree carries out research and analysis in a wide range of
alternative energy related fields and disseminates results in its highly
focussed CarbonFree reports.


For further information:

For further information: Toby Jackson, CarbonFree, +44(0)1223-208926,

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