Hydro One Hits Home Run with Successful Completion of Electricity Monitor Deployment in Northern Ontario

    Award winning project: world's largest deployment of real-time displays
    for tracking electricity consumption takes place in Ontario.

    OTTAWA, March 12 /CNW Telbec/ - Blue Line Innovations, maker of the
PowerCost Monitor, announced today that it is nearing completion of a program
that has seen nearly 30,000 of the devices distributed to Hydro One customers
in northern Ontario.
    This Hydro One program is the first and largest deployment of its type in
the world. It has proven to be very popular with customers.
    Allan Senter of Azilda, Ontario took advantage of the program and has
used his monitor for several months; states Mr. Senter, "For the past six to
eight years I read my own hydro meter; the PowerCost Monitor absolutely
simplified the process. (It) allows you to contemplate buying a new appliance
that's energy efficient; you can monitor each (appliance) and the difference
is obvious."
    On the strength of the northern Ontario program, Blue Line Innovations
received the Association of Energy Service Professionals Award for Outstanding
Energy Efficiency Technology Deployment of the Year (2006).
    Hydro One offered the PowerCost Monitor, which retails for $150, free to
their customers in northern Ontario. (Customers do have to pay an $8.99
shipping charge.)
    The PowerCost Monitor gives users real-time feedback on their electricity
consumption. Its smart technology shows homeowners how much electricity is
costing them from moment-to-moment in real-time, in dollars and cents. Users
have seen reductions of up to 20% on their hydro bill.
    Jay McMillan, VP Sales and Marketing, of Blue Line Innovations said that
the company was extremely pleased with the Northern Ontario program.
"Communities across northern Ontario responded positively to the Hydro One
program and to the PowerCost Monitor. It is gratifying to see the success of
the program and to see our technology helping consumers conserve energy and
put money back into the family budget. It's a great complementary tool to the
smart meter initiative. "
    The Government of Ontario is promoting smart meters as a way to create a
culture of conservation in Ontario; the PowerCost Monitor deployment by Hydro
One is a first step in that process.
    There are still some free PowerCost Monitors(TM) available for Hydro One
customers in northern Ontario only. Call 1-866-607-2583 or visit
www.save-electricity.ca while quantities last.

    About Blue Line Innovations:

    Blue Line Innovations is a Newfoundland and Labrador based firm offering
innovative conservation and demand-side management solutions to the energy
sector. Key divisions of Blue Line Innovations are involved in product
development, marketing, systems engineering and manufacturing. Blue Line is
the only developer and provider of this innovative technology in Canada. Given
the global focus on energy conservation, Blue Line Innovations is well
positioned to support individuals, utilities and governments in achieving
their conservation goals. For more information on Blue Line Innovations or the
PowerCost Monitor visit www.save-electricity.ca or call

For further information:

For further information: Brandi Green, (709) 579-3502 ext. 205,
bgreen@bluelineinnovations.com; Shaun Markey, (613) 728-9951,

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