Hundreds of Fans and Entertainment Tonight Canada Greet Dr. Siegal's COOKIE DIET(R) Creator Sanford Siegal, D.O., M.D., at Book Signing Event in Montreal, Quebec

    Dr. Sanford Siegal, known to generations as the Cookie Doctor(R) behind
the Dr. Siegal's COOKIE DIET(R) weight-loss system, receives enthusiastic
crowd of weight-conscious followers of his diet regimen

    MONTREAL, June 24 /PRNewswire/ -- ET Canada, the Canadian version of
Entertainment Tonight, was on hand as renowned physician, author, and
weight-loss expert, Dr. Sanford Siegal, greeted fans and autographed copies of
his new book, Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie
Helped 500,000 People Lose Weight Fast, at Fairview Pointe Claire Centre in
Montreal, Quebec, on Saturday, June 13th. The ET Canada segment aired
throughout Canada at 7pm last night.

    "Dr. Siegal's Cookie Diet has a tremendous following in Canada,
particularly in Quebec, so I'm not surprised by the large turnout. People were
excited to meet the physician who created the original cookie-based
weight-loss diet, and to pick up a copy of his new book," said Audrey Fishman,
a former customer who now sells Dr. Siegal's Cookie Diet products in Canada.
"Many of our customers have been awaiting the release of Dr. Siegal's Cookie
Diet Book, and we're proud to have been selected to host Dr. Siegal's only
personal appearance in Quebec."

    Fishman, who lives in Montreal, discovered Dr. Siegal's COOKIE DIET(R)
last year in a mall in Boca Raton, Florida. When her niece tried Dr. Siegal's
cookies and lost weight, Fishman and her sister, Helene, decided to join her
on the diet. After her sister and she each lost more than 40 pounds, Fishman
contacted Dr. Siegal and obtained permission to bring Dr. Siegal's Cookie Diet
products to shopping mall kiosks in Canada. She now has locations in Fairview
Pointe Claire Centre and Galeries D'Anjou in Montreal, and will open her first
kiosk in Toronto this month.

    "The reception we received from the public and the media in Toronto and
Montreal was beyond my wildest expectations," said Dr. Siegal. "I was
particularly impressed by the number of people who knew the true history of
Dr. Siegal's Cookie Diet in Canada, and by their enthusiasm over its
availability locally."

    Dr. Siegal's COOKIE DIET(R) products are available in Canada from
doctors, drug stores, and other retailers. In Montreal, they're available at
Diet D'Lite (514-426-1914) locations in Fairview Pointe Claire Centre in the
West Island and Galeries d'Anjou in Ville d'Anjou. They may also be purchased
on, the official Dr. Siegal's COOKIE DIET(R) web site,

    In the early 1970s, Dr. Siegal had an epiphany that would guide the rest
of his life and career and spawn his mantra: Hunger Wrecks Diets(TM). He
decided to engineer a food specifically to control his patients' hunger and
enable them to adhere to the low-calorie diet that he advocated. He combined
and processed a mixture of proteins that resulted in a particular combination
of amino acids and baked his formula into a cookie.

    Dr. Siegal introduced his diet in his South Florida medical practice in
1975 and it was an immediate success. Eating six cookies a day and a
particular dinner enabled most of his patients to stick to the diet without
significant hunger, and the fast weight loss they experienced kept them
motivated until they reached their goal. Dr. Siegal observed no significant
adverse effects from his new diet.

    Since 1975, more than 500,000 of Dr. Siegal's patients and those of
hundreds of other doctors have used Dr. Siegal's COOKIE DIET(R) cookies. At
80, Dr. Siegal personally mixes every batch of his proprietary protein formula
in his private bakery near his Miami medical clinic.

    In Dr. Siegal's Cookie Diet Book, Dr. Siegal describes the dietary
regimen that he has used to help generations of his patients lose weight. But
before he tells how to follow his diet, Dr. Siegal explains why his approach
works. He takes the reader on a fascinating, often amusing exploration of
weight-loss diets through the ages, revealing how the work of pioneering
physicians and scientists like Short, Pennington, and Banting--the Atkinses,
Agatstons, and Siegals of their time--influenced his own thinking and led him
to create his special cookie.

    Dr. Siegal's weight-loss system and foods were originally offered in
Canada through diet centers. In 2002, he allowed a Canadian doctor to open and
franchise weight loss centers that used Dr. Siegal's name, six-cookies-a-day
weight-loss system, and diet foods. His franchisee opened dozens of centers
throughout North America (including Montreal and Toronto) under various names
including Siegal Smart for Life Weight Management Centers. The relationship
ended in August 2006, at which time Dr. Siegal stopped supplying his products
to the company's centers. Dr. Siegal never shared his proprietary protein
formula with his former franchisee.


For further information:

For further information: Media Relations of Dr. Siegal's Cookie Diet,
+1-877-377-4342 (North America), 001-703-677-8068 (Elsewhere) Web Site:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890