TORONTO, Oct. 12, 2011 /CNW/ - As the unprecedented power of the
interactive technology, mobile platforms and social media continue to
revolutionize the way we work, live and play, one of Toronto's most
successful morning radio teams, Humble and Fred, are launching an
innovative alternative to commercial radio, embracing the new and
emerging social radio movement and because they need a job.
Hyper-localized, social and interactive, HumbleandFredradio.com will
exist well beyond the bounds of mainstream media and commercial radio.
Being driven by social technology, it will cover all platforms and
depend on viral distribution. With the cutting-edge and irreverent
content that today's audiences want, delivered through apps and
podcasts, the new show format will give the listeners more control and
participation in what they are experiencing and hopefully make Humble
and Fred some money.
"It truly is a revolution in the way we can think about radio," says
Howard Glassman, the seasoned media industry veteran and voice behind
the radio persona Humble Howard. "This is a new and truly authentic and
alternative radio experience featuring raw uncensored commentary, news,
fresh music, exclusive special guests and just the right amount of fart
Patterson says, "We can't wait to be stupid on your smart phone. It is
time to realize that the way we reach our target audiences and deliver
content needs to change with ubiquity and social graphing the key to
For the past two decades the Humble and Fred Show has been synonymous
with cutting edge, irreverence and funny radio in Toronto. Voted best
morning show in Canada four times, the team will speak directly to
their loyal audience using the power of social media. For years, the
show was number one with the 18-34 demographic and now those people are
in the much sought after 25-54 demographic and are looking for
refreshing content not heard anywhere else on terrestrial radio.
The new show is set to launch October 15, 2011.
SOURCE Humble Entertainment
For further information:
Paul Koidis at Paulkoidis2@gmail.com