Hudson's Bay Company brings Fashion's Night Out to Canada

    Retailer provides Canadian destination for global shopping extravaganza
    September 10th

    TORONTO, Sept. 9 /CNW/ - Hudson's Bay Company is set to be part of the
world's first Fashion's Night Out on September 10th, joining retailers in 13
countries to bring extended shopping hours, special in-store events and
activities to shoppers as part of Vogue magazine's global effort to restore
consumer confidence and celebrate the retail apparel industry.
    This bold global initiative is being coordinated in boutiques and
department stores around the world by both the U.S. and international editions
of Vogue magazine, with Hudson's Bay Company joining retailers in the U.S.,
United Kingdom, Greece, Italy, Russia, France, Brazil, India, Spain, China,
Germany, Japan and Taiwan to launch this first-ever global shopping event.
    "As Canada's leading fashion department store, we are very excited to be
included in this global event along with retailers like Saks Fifth Avenue,
Bloomingdale's and Lord & Taylor, designed to stimulate the retail and fashion
industries," said Bonnie Brooks, CEO, The Bay. "It's time to get Canadian
consumers excited about shopping again and we're the only retailer in Canada
    Fashion's Night Out celebrations will be taking place throughout seven of
the Bay's flagship stores across the country and will include a variety of
in-store events and exclusive vendor activities including makeovers and
workshops, expert consultations, fashion shows, special gifts with purchase,
prize raffles, music, food and drink, and an opportunity to meet designers and
celebrity stylists. Participating Bay stores include:

    -   Toronto, ON - 176 Yonge Street (Queen Street)
    -   Toronto, ON - 44 Bloor Street East (Bloor Street)
    -   North York, ON - 3401 Dufferin St. at Hwy No. 401 (Yorkdale Shopping
    -   Ottawa, ON - 73 Rideau Street (Rideau Centre)
    -   Montreal, PQ - 585, rue Ste-Catherine Ouest
    -   Calgary, AB - 200-8th Avenue South West (Downtown Calgary)
    -   Vancouver, BC - 674 Granville Street (Downtown Vancouver)

    Fashion's Night Out Gala Event

    As part of the Fashion's Night Out festivities, Bay stores will also be
hosting a special Fall Beauty Cosmetic Gala on September 10th starting at
noon. Tickets for this in-store event are available for purchase in local Bay
stores and can also be purchased on the day of the event for ten dollars, with
two dollars from each ticket sold supporting the Canadian Breast Cancer
Foundation. Each ticket will also entitle consumers to eight dollars off their
first purchase of cosmetics, fragrances or jewellery and will include
money-off vouchers that can be redeemed on the day towards the purchase of
women's footwear, women's fashion jewellery, accessories or women's handbags.
The evening will also offer the perfect opportunity for shoppers to browse
some of the new and exciting brands that will be launching for Fall as the Bay
brings style to new heights with the introduction of over 70 leading fashion
brands including Pink Tartan, Juicy Couture, Ed Hardy and Barbie by David
Dixon (exclusive).
    For more information about the Bay's Fashion's Night Out events across
Canada, consumers are encouraged to visit their local Bay store or visit for further details.

    About Hudson's Bay Company

    The Hudson's Bay Company, the Canadian retail entity of Hudson's Bay
Trading Company (HBTC), is Canada's largest diversified general merchandise
retailer. Founded in 1670, The Hudson's Bay Company operates The Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. With
more than 600 retail outlets and over 60,000 associates in Canada, The
Hudson's Bay Company banners provide Canadians with stylish, quality
merchandise at great value and with a dedicated focus on exceeding customer

    The Hudson's Bay Trading Company (HBTC) is a leading North American
retailer with key banners spanning Canada and the United States. HBTC's
Canadian retail entity, The Hudson's Bay Company, operates The Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. In the
US, HBTC's banners include Lord & Taylor, an upscale specialty retailer with
47 stores in nine states and Creative Design Studios, the design and
manufacturing division that creates branded collections for customers
throughout North America and internationally.

For further information:

For further information: Sarah Brandon, Edelman for Hudson's Bay
Company, (416) 979-1120 x 251,

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