HSBC Bank Canada sponsors the Toronto Blue Jays

    VANCOUVER, April 5 /CNW/ - HSBC Bank Canada and the Toronto Blue Jays
announced today a new multi-year sponsorship until the end of the 2011
baseball season.
    As Official Partner of the Toronto Blue Jays, HSBC will receive national
broadcast exposure through exclusive dugout and outfield signage, as well as
in-venue branding at the Rogers Centre.
    The bank is also the Title Sponsor of the newly designed "HSBC Club VIP"
lounge, bar and restaurant, which caters to an upscale clientele and offers
exclusive amenities, in-seat gourmet food service, a wine lounge and clear
sightlines of the game.
    HSBC and the Toronto Blue Jays have also committed to exploring
opportunities to support grassroots community baseball programs in Canada.
    Lindsay Gordon, President and Chief Executive Officer of HSBC Bank
Canada, said "At HSBC, we believe in investing in the communities where we do
business. This sponsorship will allow us to build the HSBC brand in Toronto, a
growth area for the bank, while supporting the community's excitement for
Canada's only Major League Baseball team. The sponsorship aligns perfectly
with our status as a challenger brand providing progressive, perceptive and
responsive service."
    "HSBC is truly one of the world's most established financial services
brands and the Toronto Blue Jays are very proud to have HSBC on board as a
Corporate Partner for the 2007 season and many years to come," said
Paul Godfrey, President and Chief Executive Officer of the Toronto Blue Jays.
"HSBC joins an ever-growing list of leading Canadian and international
organizations that have chosen to become Corporate Partners of the Blue Jays
and we truly appreciate their commitment to all Blue Jays fans across Canada."

    HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 170
offices and is the leading international bank in Canada. With around 10,000
offices in 82 countries and territories and assets of US$1,861 billion at
31 December 2006, the HSBC Group is one of the world's largest banking and
financial services organizations. For more information about HSBC Bank Canada
and its products and services, visit our website at

For further information:

For further information: Media enquiries: Sharon Wilks, Senior Manager,
Public Affairs, HSBC Bank Canada, (416) 868-3878; Toronto Blue Jays,
Communications Department, (416) 341-1302, (416) 341-1303

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