Howdy fans! Peter Puck is hitting the ice again

                   -- Hockey icon bounces out of retirement
            for the love of the game and to the delight of many--

    TORONTO, May 9 /CNW/ - After being shut out for more than a quarter
century, Peter Puck is locked, loaded and ready to score. Created by hockey
historian and past CBC Hockey Night in Canada commentator Brian McFarlane,
Peter Puck is bouncing out of retirement to the applause of hockey enthusiasts
around the world.
    The chirpy, cartoon rubber biscuit emerged in 1973 and quickly became
recognized as the most popular intermission personality ever featured on
televised NHL games.
    "Hockey fans and players born during The Great One's era may not remember
Peter Puck, but those who remember when the '70s Flyers and the Habs ruled the
NHL certainly do," said Brian McFarlane, a 25-year veteran hockey commentator
for Hockey Night in Canada, NBC, CBS and ESPN. "The 'poke-check professor' is
back, bringing his vibrant personality and his core value of teaching kids the
fundamentals of sportsmanship and hockey."
    Since his beginnings, Peter Puck became an instant hockey icon embraced
by fans and players. His four-minute animation installments were informative
and entertaining, always leaving the viewer educated about the rules and
history of the game.
    "When Peter Puck hung up his skates in 1980, I continually received
questions about when he'd return," said McFarlane. "His legacy lives on and
it's time to lace him up again for a comeback."
    To make this a reality, McFarlane recently inked a deal with
Toronto-based SEGAL Licensing, making it the global licensing agent for Peter
Puck. SEGAL Licensing and McFarlane have big plans to bring the puck back to
centre ice.
    "We're absolutely pumped to reintroduce Peter Puck to North America,"
said Stuart Pollock, president of SEGAL Licensing. "Peter Puck is hockey.
Peter Puck is Canadian. His home country is where we'll drop him first."
    The first phase of the comeback is re-introducing the old-school Peter
Puck in a retro-vintage fashion to bring the nostalgic feelings back.
    "The 2008 hockey season will unveil a new look for Peter Puck," said
Pollock. "He'll still be the same loveable puck, just a bit more present day."
    The popularity of Peter Puck today is prevalent through postings on
popular social networking sites, Facebook and Myspace. On Facebook, group
members post comments reciting memories of Peter Puck. Hundreds of friends are
featured on his Myspace page. Brian McFarlane is listed as one of his heroes
and his occupation as "cartoon spokespuck." Peter Puck's also proven himself
as a hot commodity on Items are fetching as much as $1,300.
    "Fans beware," said McFarlane. "Hockey's favourite puck is hitting the
ice again and he's as bouncy as ever."

    About SEGAL Licensing

    SEGAL Licensing is the largest licensing agent in Canada representing the
best of TV, film and character-based properties in the market including
Paramount Pictures, United Media Peanuts, Geneon and POCOYO from Granada
Ventures. SEGAL Licensing is a division of SEGAL. For more information, visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: To arrange an interview with Brian McFarlane,
creator of Peter Puck, and/or Stuart Pollock, president of SEGAL Licensing, or
for more information please contact: Elliott Chun, P: (416) 642-7962, E:

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