Coca-Cola celebrates 125 years and gives Canadians' Happiness a Boost
TORONTO, Feb. 2 /CNW/ - Whether you're heading to the rink for the first
hockey game of the season, or grabbing an ice-cold Coca-Cola on the
local patio with friends, the moments that make Canadians happy vary
from coast to coast. Coca-Cola, one of the original purveyors of
happiness, is celebrating its 125th anniversary by finding out what makes Canadians smile.
To mark the occasion, Coca-Cola Canada is sponsoring a comprehensive
study that will examine the idea of happiness across the country. The
study will explore what generates the feeling and where best to find
it, whether it's spending time with family, working out, volunteering
or enjoying a moment of peace and quiet.
"We have been bringing people together and sharing happiness for 125
years," said Bobby Brittain, Vice President, Marketing with Coca-Cola
Canada. "As we look forward we want to capture through this research
those hopeful and optimistic moments, be they random or planned, and
share them with Canadians."
In addition to the study, Coca-Cola Canada is expanding the dialogue on
happiness by encouraging Canadians to visit iCoke.ca to voice their support for a Gross National Happiness (GNH) indicator.
GNH, the concept of monitoring social well-being and happiness as a
supplement to pure economic indicators, has been gaining ground in
countries like the United Kingdom and France.
The premise behind GNH suggests that leading a happy life has a direct
impact on all kinds of critically important individual and collective
standard of living issues — from health and wellness to productivity.
GNH has become a frequent topic in the Canadian media following the
release of Statistics Canada's General Social Survey, which gathers
data on social trends related to the living conditions and well-being
"We are inviting Canadians to share their opinion on happiness and
whether as a country we should monitor just how happy we are," said
Brittain. "In the year ahead and beyond, we are committed to shaping
a better future for the customers and communities we serve and the
consumers we refresh."
Later this year, Coca-Cola Canada will release the results of its
national study on happiness. The report will delve into specifics about
what makes Canadians happy; where and when they are the happiest; the
role of demographics, lifestyle and geography on happiness; and, the
simple day-to-day things that put smiles on their faces -- everything
from sports and popular culture to family milestones to food and
beverages. The main purpose of the study, which will be released in
phases over the course of 2011, is to help Canadians individually and
collectively celebrate and share the things that make us happy and
positive - ultimately helping to advance Canada's social and economic
To support the idea of a GNH and the ongoing monitoring of Canadians'
happiness, visit www.iCoke.ca.
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands
in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola
Refreshments Canada and Coca-Cola Ltd.
SOURCE Coca-Cola Canada
For further information:
Brock Penner / Lauren Baswick
APEX Public Relations
416-924-4442 ext. 226 / 245
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