How far will you go to save your money?

    ING DIRECT launches YouTube(TM), contest challenging Canadians to share
    their most original ways to save

    TORONTO, Nov. 6 /CNW/ - A penny for your thoughts? How about a million
pennies? As part of its mission to help Canadians save their money, ING DIRECT
today announced the launch of the Canadian Superstar Saver Search. The online
video contest, featured on YouTube Canada, aims to capture the great lengths
Canadians go to when it comes to saving their money. Two $10,000 grand prizes
will be awarded, one each for the best original English and French videos. The
contest is the first to be featured on, which officially
launched today.
    To demonstrate some of the creative ways people attempt to save a dollar,
the online video to promote the contest shows vignettes of a young man
emptying fast food ketchup pouches into a bottle, a woman rubbing a paper
perfume sample from a magazine all over her body, someone wiping up a water
spill on his kitchen counter then hanging up the paper towel to dry; and a
woman cutting her own hair (unevenly). To view the video, visit .
    "It's always been our mission to revolutionize the way Canadians think
about saving," said Mark Deep, Head of Marketing at ING DIRECT. "The Canadian
Superstar Saver Search is a unique way for us to encourage and reward creative
savings ideas and to inspire Canadians to save their money. While the contest
is fun and suggests outrageous ways to save, we hope that more people will
start thinking about putting away a few extra dollars. Many of our clients are
really surprised by how easily it adds up over time."
    Consumers may submit their original two-minute videos on now
through January 15, 2008. A panel of judges will narrow down the entries to
the top 10 English and the top 10 French videos. Voting will be open to the
Canadian YouTube community between January 17, 2008 and January 31, 2008. The
winners, one English and one French, revealed on on February 1,
2008, will receive an ING DIRECT Investment Savings Account with $10,000.

    To learn more about the ING DIRECT Superstar Saver Search, visit .

    About ING DIRECT

    ING DIRECT is Canada's largest direct bank with over 1.6 million
customers and more than $24 billion in total assets. ING DIRECT offers
high-value, simple-to-use products that help Canadians save their money by
providing high interest rates on deposits with no fees or service charges and
low rates on mortgages. Over the last decade, ING DIRECT Clients have earned
more than $2.3 Billion in interest. Clients can bank with ING DIRECT 24 hours
a day, 7 days a week, at or by calling 1-800 ING DIRECT.

For further information:

For further information: Lisa Naccarato, ING DIRECT, Office: (416)
758-5072, Mobile: (416) 721-3080,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890