Hooked On Phonics Makes The Move to Retail

    Proven Learning System Now Available in Canada, Coincides With

    TORONTO, Aug. 7 /CNW/ - For the first time, Canadian parents can now
purchase the award-winning Hooked on Phonics learning system for their
children at toy and specialty retailers, Jason Mars, president of the Red
Planet Group, announced today.
    Canadian retailers such as Costco, Indigo, Toys R Us and Zellers have
already begun stocking their shelves to get ready for the busy back-to-school
    "Children deserve every opportunity to arrive at school ready to learn
and to be successful young students," said Mars. "Hooked On Phonics is a
proven learning system that has changed the academic experience for millions
of children across North America."
    For young children who list English as a second language, Hooked On
English is a hugely popular teaching aid for U.S. schools. In this country,
more than 140,000 newcomers to Canada settle with their children in Ontario
each year. Parents and educators interested in Hooked On English can purchase
this learning system on-line until it becomes available at retail in the
Spring of 2008.
    Ranging in price from $49.99 for individual sets to $199.99 for the
Complete Reading Program, this learning system is both affordable and
accessible to the vast majority of parents and educators.

For further information:

For further information: Donna Piasentini, (416) 873-8824,

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