Honouring our lifeblood - Leaders of Today, Leaders of Tomorrow

    "If I have seen farther than others, it is because I was standing on the
    shoulder of giants." Isaac Newton

    OTTAWA, Sept. 17 /CNW Telbec/ - Twenty-five individuals and eight
organizations, who represent the hundreds of thousands of blood and stem cell
donors, volunteers, community groups, sponsors and partners from across
Canada, are being honoured today at a national ceremony in Ottawa. This
eighth annual "Honouring our Lifeblood" event is hosted by Canadian Blood
Services and is being held at the world-renowned Canada Aviation
Museum-recognizing the strong link Canada's blood system has with aviation
    Our 2007 honourees embody the theme of this year's celebrations -
"Leaders of Today, Leaders of Tomorrow." Like the flying pioneers who helped
to settle the wilderness in northern Canada, these individuals here today
serve as community role models who have led and will lead others by passing
their selfless spirit on to their children, their colleagues, and their
    This "passing of the torch" resonates with the youth of today, and so it
must. Over 42 per cent of Canada's blood donors are 45 years or older and fast
approaching the point in life where they are more likely to be consumers of
blood, and not able to give it. To replace their donations, and keep up with
steadily growing demand for blood, we will have to count on the next
generation of socially conscious leaders. Thankfully, young Canadians aged
17-24 make up 20 per cent of the blood donor base in Canada (excluding
Quebec). These young Canadian adults also have a much higher rate of
participation in donating blood than the general eligible public: 5.2 per cent
versus 3.4 per cent-the highest rate amongst our benchmarking partners in the
United States, Australia, and England.
    "It takes energy, integrity, innovation, strong values, and commitment to
be a leader and a pioneer in today's world," says Dr. Graham Sher, Chief
Executive Officer of Canadian Blood Services. "The people we are honouring
share these powerful qualities. Their hard work is the backbone of Canada's
blood system and with the leadership of our younger contributors we will
continue to save the lives of Canadians for generations to come."
    This message will also be echoed by three accomplished young Canadians
taking part in the ceremonies including Catherine Clark, host of CPAC's
"Beyond Politics", recording artist Hayley Sales, and keynote speaker and
social advocate Marc Kielburger.
    Marc is co-founder of Leaders Today, an internationally acclaimed
organization provides leadership training to more than 350,000 young people
around the world every year. And he also serves as Chief Executive Director of
Free the Children, the world's largest network of children helping children
through education. Free the Children was founded by his brother
Craig Kielburger and has touched the lives of more than a million people. The
organization has also been nominated for four Nobel Peace Prizes.
    "Kids have to make difficult choices in life as they become part of the
greater community. And some youth experiences have more impact than others,"
says Marc Kielburger. "Studies show that 88 per cent of young people who have
seen a role model helping others will volunteer or donate themselves later in
    And blood donation is no exception. Qualitative research suggests that
some of the most loyal, lifetime donors of blood and blood products are people
who have grown up seeing parents, teachers, coaches and other role models
engaged in the cause. Kielburger adds "giving blood is one of those ways that
young people can, and do make a direct and positive impact on the health of
others and their community."

    What:  Honouring Our Lifeblood - celebrating Canadians who improve and
           save lives through their support of the blood system
    Who: - Master of Ceremonies: Catherine Clark, host of CPAC's "Beyond
         - Entertainment: Vancouver Island "Female Vocalist of the Year"
           Hayley Sales, with selections from her debut album, SUNSEED
         - Keynote speaker Marc Kielburger, Accomplished social advocate,
           leadership specialist, and New York Times best-selling author.
         - Dr. Graham Sher, Chief Executive Officer, Canadian Blood Services
         - 25 individuals and eight organizations who have made outstanding
           contributions to Canada's blood system
    Where: Canada Aviation Museum
    Date:  September 17, 2007
    Time:  Reception: 6:15 p.m.
           Ceremony begins 8:15 p.m

    Canada's blood system and stem cell registry are based on volunteer
donors. In the next year, Canadian Blood Services must recruit 85,000 new
blood donors to meet the increasing hospital demand for blood. There is a
constant need for blood and blood products in this country every day. Cancer
patients, people who need life-saving surgery, trauma victims and many others
depend on a stable blood supply year-round.
    Part of the success of transfusion medicine in Canada is based on our
national inventory system. Airline pilots and drivers help Canadian Blood
Services move needed blood products across the country every day. Last year
alone we logged more than 1,750,000 kilometres on more than 14,000 flights to
help save lives-or about 437 times around the world.

    About Canadian Blood Services

    Canadian Blood Services is a national, not-for-profit charitable
organization that manages the blood supply in all provinces and territories
outside of Quebec and oversees the country's Unrelated Bone Marrow Donor
Registry. 4,800 staff and 17,000 volunteers enable us to operate 40 permanent
collection sites and more than 20,000 donor clinics annually" Canadian Blood
Services is a non-governmental organization, however the Provincial and
Territorial Ministers of Health provide operational funding, and the federal
government, through Health Canada, is responsible for regulating the blood

    (1) Source: National Survey of Giving, Volunteering and Participating.

    Honouring our Lifeblood, September 17th, 2007
    Canadian Aviation Museum, Ottawa

    Our Honoured Donors                     Our Honoured New Donors
    Ian Leviton, North Vancouver,           Colin Parewick, Saint John,
    British Columbia;                       New Brunswick;
    Shirley Philips, Fort                   Lori Peters, Virgil, Ontario;
    Saskatchewan, Alberta;                  Jackie Cohen, Brampton,
    Russell Pattyson, Thunder Bay,          Ontario;
    Ontario;                                Emilie Cook, Winnipeg,
    Gerald Finnerty, Belle River,           Manitoba;
    Ontario;                                Elaine Flynn, Copper Cliff,
    David C. Cole, Toronto, Ontario;        Ontario;
    David Ward Badenoch, Ottawa,            Duff Gibson, Calgary, Alberta;
    Ontario;                                Riley Moss, Victoria,
    Michael Waugh, Quispamsis,              British Columbia
    New Brunswick
                                            Our Honoured Volunteers
    Our Honoured Bone Marrow Donors         Americo Silva, Vancouver,
    Deborah Pinto, St. John's,              British Columbia;
    Newfoundland;                           Sharon Schultz, Red Deer,
    Richard Bondaroff, Kelowna,             Alberta;
    British Columbia                        James Yuan Zheng, Saskatoon,
    Our Honoured Corporate Partners         Kendra Strong, Guelph, Ontario;
    IBM Canada Ltd., Edmonton, Alberta;     Caitlin Sigg, Prescott,
    Nemak of Canada Corporation,            Ontario;
    Windsor, Ontario;                       David Ecklund, Brooklin,
    Thrifty Foods, Saanichton,              Ontario;
    British Columbia                        Carol Fecteau, Moncton,
                                            New Brunswick
    Our Honoured National Partner
    The Weather Network, Oakville,          Our Honoured Community Partner
    Ontario;                                Ontario Provincial Police,
                                            South Porcupine Detatchment,
    Our Honoured Media Partners             South Porcupine, Ontario
    Fairchild Media Group, Richmond Hill,
    Ontario;                                Our CEO Award of Excellence
    CKX Television, Brandon, Manitoba;      June McDonald, Saskatoon,
    EastLink, Halifax, Nova Scotia          Saskatchewan

    Lifetime Achievement Award
    Dr. Hans Messner, Toronto, Ontario

For further information:

For further information: Anne Trueman, Manager Media Relations, Canadian
Blood Services, (613) 739 2538, (Cell) (613) 295 5622

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Canadian Blood Services

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