Hong Kong Resident Wins Ride with F1(TM) Legend Michael Schumacher

    - Schumacher ultimate "Designated Driver" With Winner of Bacardi Ltd's
      "Champions Drink Responsibly" Contest

    - Milos Petrava Will be Schumacher's First Drive on Famed Ascari Track in
      Southern Spain

    HONG KONG, April 6 /CNW/ - As part of its responsible drinking "Champions
Drink Responsibly" campaign, Bacardi Limited, the largest privately held
spirits company in the world, announced the international winners of its
"Driving Experience of a Lifetime" contest - the opportunity to be in the
passenger seat next to Michael Schumacher, the world's most successful Formula
One(TM) driver. Milos Petrava from Hong Kong is one of 28 winners
internationally who will receive an all-inclusive trip to drive with
Schumacher to raise awareness of the critical message of responsible drinking.
    Michael Schumacher, who is the Bacardi Limited Global Social
Responsibility Ambassador, will drive Milos Petrava and other international
country winners around the legendary Ascari race track circuit in southern
Spain to heighten attention about options available to avoid drinking and
driving. They include using public transportation, taking a taxi, designating
a driver, or drinking non-alcoholic cocktails if they must drive. Schumacher
and Milos Petrava will enjoy a full-throttle ride to highlight how champions
stay in control through Schumacher's expert handling of a high performance
    "I am eager to spread this message that drinking and driving don't mix.
It is a topic I personally feel very strongly about," said Michael Schumacher,
a seven-time Formula One(TM) world champion and Bacardi Limited Global Social
Responsibility Ambassador.
    Bacardi Limited, the largest privately held spirits company in the world,
and Michael Schumacher, the most successful F1 driver of all time, teamed up
because both share a passion for educating consumers about the dangers of
drinking and driving.
    In addition to being driven by designated driver Michael Schumacher, the
all-inclusive prize includes:

    -   Opportunity to drive a high performance car with driving technique
    -   Flights and accommodation for Milos Petrava to the Ascari track in
        southern Spain

For further information:

For further information: For Michael Schumacher Driving Experience of a
Lifetime promotion and Champions Drink Responsibly campaign media information
please contact: Adam Lewis, Burson-Marsteller, for Bacardi Limited,
+44-207-300-6111, bacardi.csr@bm.com; For Bacardi Limited media information
please contact: Amy Federman, Burson-Marsteller, for Bacardi Limited,
+1-441-294-1110, amy.federman@bm.com; Patricia Neal for Bacardi Limited,

Organization Profile

Bacardi Limited

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890