Honda Showcases 'Green, Safe, Fun' Innovations as Part of Its Grand Prix du Canada Sponsorship

    Honda's Humanoid Robot ASIMO Will Make F1 Debut in Montreal

    MONTREAL, June 8 /CNW/ - As a major sponsor of the Grand Prix du Canada
2007 in Montreal, Honda is showcasing its leadership in safety, environment
and fun-to-drive technology by bringing the world's most advanced humanoid
robot, ASIMO, to Honda World. This is the first time for ASIMO to ever appear
at an F1 race. ASIMO will give presentations on Honda's 'green, safe, fun'
initiatives at Honda World, a special exhibit at Circuit Gilles Villeneuve to
showcase Honda innovations throughout the race weekend.
    "We are involved in the Grand Prix du Canada because of our heritage in
motorsports and in support of the Honda Racing F1 Team," said Jim Miller,
executive vice president, Honda Canada Inc. "As our founder Soichiro Honda
said, 'Without racing there is no Honda.' Throughout a half-century of racing,
Honda has turned inspiration into innovation and dreams into reality. The
Grand Prix du Canada provides us an excellent backdrop to showcase Honda's
innovations in the arena of mobility, including our competition in F1 racing."


    Honda World is a major attraction for racing fans at the Circuit Gilles
Villeneuve on Ile Notre-Dame. It is a dynamic exhibit designed to bring race
fans closer to Honda's innovations in the areas of safety, environment and
technology through all its products, including cars, trucks, ATVs, motorcycles
and a wide range of power equipment.
    During the three-day race weekend, Honda's humanoid robot ASIMO will
conduct presentations at Honda World to explain how Honda's quest for safety
and environmental leadership has created real-world results for all Canadians.
ASIMO will also conduct demonstrations, such as walking up stairs, dancing and
various other movements.
    Also featured at Honda World is a replica of Honda's "myearthdream" F1
race car. To help raise awareness of the environmental issues facing the
planet, Honda's RA107 F1 race car features an image of planet earth, in place
of the traditional advertising and sponsor logos. The car's new look is a call
to action for the public to join Honda's commitment to the environment. Visit for more information.
    Honda World's climate-controlled environment will also feature Honda's
famed RA272 F1 race car driven to Honda's first F1 victory at the Mexican
Grand Prix by Richie Ginther in 1965. This is the first time this historic car
has been on Canadian soil.


    ASIMO, which stands for "Advanced Step in Innovative Mobility," was
conceived by Honda to function in human environments to aid those who are
physically challenged. Honda's robot research began 20 years ago by
envisioning the ideal robot form for use in human society. The robot would
need to be able to maneuver between objects in a room and be able to go up and
down stairs. For this reason it had to have two legs, just like a human.
Although considered extremely difficult at the time, Honda set an ambitious
goal and developed revolutionary new technology to create a two-legged walking
    ASIMO has a convenient size and weight, and can move freely within the
human living environment. Its size allows the robot to operate light switches
and door knobs, retrieve items from cupboards and work at tables. Its eyes are
located at the level of an average adult's eyes when the adult is sitting in a
chair. A height of 120cm makes ASIMO easy to communicate with. ASIMO can
interpret the postures and gestures of humans and move independently in
response. It can greet approaching people, follow them, move in the direction
they indicate, and even recognize their faces and address them by name.


    Honda Canada is a major sponsor of the 9th annual Crescent Street
festival in downtown Montreal that is designed to replicate the excitement and
sensory appeal of Formula 1 racing. In the Honda Zone on Crescent Street,
automotive aficionados and the general public alike will have the opportunity
for a multi-sensory experience, from competing on racing simulators to viewing
Acura's new American Lemans Series (ALMS) race car. Crescent Street opened at
noon on Thursday, June 7.
    The Honda Zone will also feature a live remote screen of the ASIMO
demonstrations at Honda World, racing simulators where up to four racing fans
can compete against each other, a special area where the public can sign up
for Honda's 'Plant-A-Tree' initiative.


    Twenty of Honda's new CBR125 entry-level motorcycles will be featured in
the pre-race Parade Lap on Sunday, June 10. The new CBR125 was introduced
specifically to encourage new riders to enter the sport of motorcycling in a
safe and environmentally responsible manner. In addition to sporty performance
and stylish design, it has the lowest exhaust emissions in its class.

    For more information about ASIMO and Honda's activities at the Grand Prix
du Canada 2007, visit

    Honda is the world's preeminent maker of engines for automobiles,
motorcycles and power equipment. With 130 manufacturing facilities in 29
countries worldwide, Honda now attracts nearly 20 million customers annually.
Honda Canada manufactures the Honda Ridgeline and Civic, and the Acura CSX and
MDX at its two plants in Alliston, Ontario. A new, third plant in Alliston,
with the capacity to produce up to 200,000 efficient 4-cylinder engines
annually, is scheduled to open in 2008.

    NOTE TO MEDIA: At a press conference at Honda World on Thursday evening,
June 7, ASIMO gave a presentation for international F1 and Canadian media, and
was joined on stage for the first time ever with Honda Racing F1 Team drivers
Jenson Button and Rubens Barrichello.
    Photos and broadcast-quality footage of ASIMO's presentation at Honda
World, plus a clip of ASIMO with Honda Racing F1 Team drivers Jenson Button
and Rubens Barrichello, will be available for download as of 11:00 am at:
    Photos from Thursday's press conference and the opening ceremony of the
Crescent Street Festival with the Honda Racing F1 Team drivers will also be
available on the Honda Canada media website at: The site can
be accessed using gpmedia07 as both the user name and password.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Sandy Di Felice, (416) 453-6505; Richard
Jacobs, (416) 543-6593

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