Honda Becomes Official Vehicle of the NHL

    Three-year sponsorship supports hockey in Canada and the U.S.

    TORONTO, Oct. 6 /CNW/ - Honda Canada Inc., American Honda Motor Co.,
Inc., and the National Hockey League (NHL) have entered into a three-year
agreement naming Honda as the official vehicle of the NHL.
    Elements of the agreement include Honda sponsorship of NHL television and
internet coverage along with active participation at NHL events in both Canada
and the United States, such as the NHL Face-Off Rocks 2008, NHL Winter Classic
and the NHL All-Star Weekend that will be held in Montreal.
    "Hockey is the national sport of Canada from coast to coast," said Jerry
Chenkin, executive vice president of Honda Canada Inc. "This NHL sponsorship
aligns well because of a variety of grassroots' sponsorships and activities
that are already being done by our Honda dealers with minor league hockey in
communities across Canada. With more than 53 million hockey fans throughout
Canada and the United States, the NHL is a significant part of the sports
landscape, and we're pleased to be associated with such a major sport."
    "This partnership integrates the leading brand in the automotive industry
with the strength, momentum and excitement of the NHL brand," said Keith
Wachtel, the NHL's senior vice president of corporate sales and marketing. "We
are excited to have Honda activate against every major NHL platform and
continue its strong partnerships with our member clubs."
    The three-year agreement with the NHL includes provisions for advertising
on and during game broadcasts, camera-visible signage during games and
events, on-site displays of Honda vehicles at select events, and more.
    Honda is the world's largest engine manufacturer for automobiles,
motorcycles, marine and power equipment. With 135 manufacturing facilities in
28 countries worldwide, Honda now attracts more than 23 million customers
annually. Other major sporting activities sponsored by Honda Canada include
the Grand Prix of Canada F1 race in Montreal and the recently announced Honda
Indy Toronto IndyCar Series race.

    About the NHL

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (Westwood One, Sirius XM
Radio and XM Canada). Through the NHL Foundation, the League's charitable arm,
the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth
Development, and supports the charitable efforts of NHL players. For more
information on the NHL, log on to

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (Honda Canada), (416) 543-6593;
Chris Martin, (American Honda), (310) 783-3164; Bernadette Mansur, (NHL),
(212) 789-2151

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