Holt Renfrew optimizes high-end customer experience with SAS(R) analytics software

    Luxury retailer fortifies impeccable customer service strategy

    NRF 97th Annual Convention and EXPO, NEW YORK, Jan. 14 /CNW/ - SAS, the
leader in business intelligence and predictive analytics, today announced that
Holt Renfrew & Co. Limited, Canada's leading specialty retailer, has acquired
its SAS Customer Intelligence software to help the luxury merchant further
enhance its highly personalized customer service approach.
    "Providing consistently excellent customer service is at the core of
everything we do as a company. Our aim is to set an international standard for
customer service and elevate customer satisfaction through enhanced services
and an unparalleled in-store experience," said Caryn Lerner, President and
Chief Executive Officer of Holt Renfrew & Co. Limited. "The partnership with
SAS will provide us with analytical software to better understand our
customers needs and will provide us with the tools to take our customer
service strategy to new heights."
    Leveraging the wealth of data clients have chosen to share with the
retailer, Holt Renfrew will employ SAS(R) Data Integration, SAS(R) Enterprise
Miner(TM) and SAS(R) Marketing Automation software to enhance the customer
experience with effective and efficient communications at the various touch
points of the business.
    "Quality and exceptional service are the hallmarks of Holt Renfrew," said
Carl Farrell, President, SAS Canada and America's Subsidiaries. "Building on
this solid foundation will solidify Holt Renfrew's position as best-in-class
amongst the world's luxury retailers."
    Using the software, Holt Renfrew will be able to optimize the development
and delivery of relevant information and value back to customers on a regular
basis, take an integrated, multichannel approach to serving customers, measure
and refine communication efforts, and provide analytical insight to other
functional areas across the organization.

    SAS(R) Customer Intelligence for Retail

    Today, retailers must work faster and smarter to deliver and track
sophisticated, event-driven marketing communications with ever-tightening
deadlines, turning data about customers into knowledge that empowers retailers
to make better decisions.
    SAS Customer Intelligence delivers fast and significant return on
marketing investments by enabling retailers to conduct measurable, integrated
marketing campaigns; maximize customer profitability, acquisition and
retention; leverage existing investments in technology; and build a
sustainable competitive advantage through the creation of reliable, high-value
customer intelligence. For more information, visit
http://www.sas.com/industry/retail/crm/ .
    In addition to Holt Renfrew, SAS retail customers include AutoZone,
Bakers Footwear, Brooks Brothers, Burger King, Carrefour, Casino, Casual Male,
The Children's Place, Eddie Bauer, Macy's, Hudson's Bay Company, JCPenney,
Kohl's, Luxottica Retail, Mark's Work Wearhouse, Marks & Spencer, Newport
News, Northern Tool & Equipment, Office Depot, Sainsbury's, ShopKo, Sport
Chalet, Staples, Tesco, Tween Brands, Williams-Sonoma and 1-800-FLOWERS.COM.
    For more information about SAS(R) Solutions for Retail, visit
http://www.sas.com/industry/retail or visit its new online store at
www.sas.com/smartretail4  . SAS is demonstrating its retail intelligence
solutions at the NRF 97th Annual Show and EXPO in booth 1337.

    About Holt Renfrew

    With 9 stores in locations in major centres across Canada, Holt Renfrew
delights with beautiful fashions presented in style. For 170 years, Holt
Renfrew has been renowned for offering its customers the highest standard of
excellence in customer service, merchandise quality and selection in its
9 stores across Canada. Holt Renfrew locations across the country include:
Toronto (3), Ottawa, Montreal, Quebec City, Vancouver, Calgary and Edmonton.
For additional information on Holt Renfrew, please visit our website

    About SAS

    SAS is the leader in business intelligence and analytical software and
services. Customers at 43,000 sites use SAS software to improve performance
through insight from data, resulting in faster, more accurate business
decisions; more profitable relationships with customers and suppliers;
compliance with governmental regulations; research breakthroughs; and better
products and processes. Only SAS offers leading data integration, storage,
analytics and business intelligence applications within a comprehensive
enterprise intelligence platform. Since 1976, SAS has been giving customers
around the world THE POWER TO KNOW(R). www.sas.com

    SAS and all other SAS Institute Inc. product or service names are
registered trademarks or trademarks of SAS Institute Inc. in the USA and other
countries. (R) indicates USA registration. Other brand and product names are
trademarks of their respective companies. Copyright (C) 2008 SAS Institute
Inc. All rights reserved.

For further information:

For further information: Editorial Contact: John Quinn, Manager,
Marketing Communications, (416) 307-4537, John.Quinn@sas.com; Suzanne
Sprajcar, Senior Communications Specialist, (416) 307-4634,
Suzanne.Sprajcar@sas.com; Visit the SAS Press Center, www.sas.com/presscenter

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