Holland America Line's Investment in Signature of Excellence Surpasses $425 Million

    SEATTLE, Nov. 1 /CNW/ -- Since announcing its $225 million Signature of
Excellence program in November 2003, Holland America Line has invested another
$200 million to enhance its ships, expand activities and introduce more
amenities to its brand.  When ms Prinsendam leaves dry dock Dec. 16 with
remodeled staterooms and a new Explorations Cafe, the premium line will have
committed more than $425 million fleetwide.
    Signature of Excellence features are evident in every aspect of the
Holland America Line cruise experience, providing guests more luxurious
accommodations, more enticing destinations, enhanced dining experiences, a
greater variety of activities, and higher levels of personalized service.
    "Signature of Excellence began as a ground-breaking initiative within the
cruise industry," said Richard D. Meadows, CTC, executive vice president,
marketing, sales and guest programs.  "At Holland America it has since evolved
into our brand promise and our company's commitment to continually invest in
our product."
    By December, the Holland America Line fleet will have logged more than
350 days in dry dock receiving enhancements ranging from the simple -- loading
of new plush pillows -- to the structural -- adding 34 new staterooms to the
aft superstructure of the early Vista-class ships.  Workers will have put in
more than 10 million hours on the ships.
    The premium line began major changes to its first three Vista-class ships
last April when ms Westerdam added 34 staterooms, a Pinnacle Bar, new shops,
and an Explorations Cafe in the Crow's Nest.  Similar additions will be
completed on ms Zuiderdam in May 2008 and on ms Oosterdam in May 2009.  The
fourth Vista ship, ms Noordam, was delivered with all Signature of Excellence
enhancements in place.
    At year's end, Prinsendam will complete a scheduled dry dock to refurbish
staterooms, expand the shopping promenade, replace carpeting and flooring, and
add an Explorations Cafe and new meeting spaces.
    Notable elements of Signature of Excellence include the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where guest chefs and culinary experts provide cooking demonstrations
and classes -- Explorations Cafe powered by The New York Times and teens-only
activity areas.  Across the fleet, standard stateroom amenities now include
flat-panel television sets, make-up mirrors, stainless-steel ice bucket and
tray, high-thread-count linens, large fluffy cotton towels, deluxe bathrobes
and plush Euro-top Mariner's Dream Beds.
    Shipboard program changes include an expanded Exploration Speaker series,
unique Medallion and Collection shore excursions, i-Pod art tours of all
ships, new wine packages, early embarkation program, flexible As You Wish
dining, expanded Pinnacle Grill menu, exclusive flatware, china and stemware
in all restaurants, and a broad expansion of the Greenhouse Spa and Salon
facilities and treatments.
    On Half Moon Cay, the line's award-winning private Bahamian island, new
shore activities were added, including a stingray adventure, horseback riding,
family-friendly aqua park, and personal watercraft course.  Holland America
Line also created the Private Oasis at Half Moon Cay, a private bungalow
extending over the water, where guests can enjoy exclusive butler service,
gourmet meals, full bar service, hot tub and massage services.

                     -- http://www.hollandamerica.com --
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:   CCL and CUK)]
    Holland America Line's fleet of 13 ships offers nearly 500 cruises to 314
ports of call in 97 countries, territories or dependencies.  Two-to 108-day
itineraries visit all seven continents, including Antarctica, South America,
Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular
sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe
and Panama Canal.
    In the 2006 Portrait of Affluent Travelers survey by Yesawich,
Pepperdine, Brown and Russell, Holland America Line topped the list of cruise
lines sought after by affluent leisure travelers.  Fleetwide, the company
features Signature of Excellence enhancements, totaling more than $225
million, that showcase the Culinary Arts Center presented by Food & Wine
magazine -- a state-of-the-art onboard show kitchen where more than 60
celebrated guest chefs and culinary experts provide cooking demonstrations and
classes -- Explorations Cafe powered by The New York Times, teens-only
activity areas and all new stateroom amenities highlighted by flat-panel TVs
and plush Euro-top Mariner's Dream Beds.  For more information, contact a
travel agent, call 1-877-SAIL-HAL (1-877-724-5425) or visit
    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

    CONTACT:       Rose Abello
    PHONE:         800-637-5029
    FAX:           206-262-5934
    MAIL:          pr@hollandamerica.com

For further information:

For further information: Rose Abello of Holland America Line, 
+800-637-5029, Fax, +1-206-262-5934, pr@hollandamerica.com Web Site:

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