Holland America Line Wins Nine Magellan Awards From Travel Weekly Magazine

    Holland America Wins More Awards Than Any Other Cruise Line

    SEATTLE, Sept. 5 /CNW/ -- Taking home more awards than any other company
in the cruise category, Holland America Line has won nine Magellan Awards --
three gold and six silver -- from Travel Weekly Magazine.
    "We are proud of our accomplishments and winning this number of awards is
a testament to our leadership position in the premium market," said Richard D.
Meadows, CTC, executive vice president, marketing, sales and guest programs.
"We are honored to win in nine different categories.  Our mission is to
provide guests with a once in a lifetime experience, every time."
    Holland America won three gold awards: ms Eurodam, Premium Ship category;
2007/2008 Campaign, Advertising/Marketing Campaign category; ms Prinsendam,
Mid-Size Cruise Ship category.
    Six silver awards were won: Verandah Balcony Stateroom, Premium Ship
Cabin Design category; Penthouse Verandah Suite, Premium Ship Suite Design
category; Tamarind, Premium Ship Restaurant Design category; Greenhouse Spa &
Salon, Premium Ship Spa Design category; Website, Cruise Marketing Website
category; and Grand World Voyages, Cruise Marketing Direct Mail category.
    "These awards reflect our commitment to offer an unparalleled cruise
experience," said Meadows.  "And, our investment in Signature of Excellence is
growing with more enhancements planned across the fleet including new
amenities and innovative programs."
    The industry-leading Signature of Excellence initiative announced nearly
five years ago in November 2003 has evolved into an ongoing and comprehensive
review of every aspect of the Holland America Line experience.  The line
recently announced another $200 million investment bringing the total to $525
    This marks the first year of Travel Weekly's Magellan Awards honoring the
best in travel.  The travel trade magazine caters to travel professionals. The
magazine employed an independent panel of travel professionals as judges for
the awards.  Less than 10% of entrants were selected for gold medals. Award
winners receive a statuette and will be featured in the September issue.
    Holland America Line is consistently rated as a top cruise line by Conde
Nast Traveler readers and Travel & Leisure magazine.  The line has won a Best
Overall Cruise Value award for the past 16 years from the World Ocean & Cruise
Liner Society's Ocean & Cruise News and has been recognized for multiple
awards over the years by readers of Porthole Cruise Magazine.  Last year, the
line received a Green Planet award for outstanding environmental practices
from Kuoni Switzerland.
    -- hollandamerica.com --
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:    CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314
ports in more than 100 countries, territories or dependencies.  Two- to
108-day itineraries visit all seven continents, and highlights include
Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand
World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico,
Canada/New England, Europe and Panama Canal.  A 15th ship is scheduled to join
the fleet in 2010.
    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes -- Explorations Cafe powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

     CONTACT:  Rose Abello
     PHONE:    800-637-5029
     FAX:      206-262-5934
     EMAIL:    pr@hollandamerica.com


For further information:

For further information: Rose Abello of Holland America Line,
1-800-637-5029, Fax, +1-206-262-5934, pr@hollandamerica.com Web Site:

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