Holland America Line to Feature Exclusive Signature Shops on New ms Eurodam in 2008



    
    New Trend of Expanded Selection, Upscale Choices for Cruise Guests
    

    SEATTLE, Aug. 8 /CNW/ -- Holland America Line's first Signature-class
ship, ms Eurodam, will feature an exclusive collection of Signature Shops in a
substantially expanded shopping promenade -- along with many other
enhancements -- when the 2,104-passenger luxury liner debuts in June 2008.
    The Signature Shops concept highlights four major additions: high-end
Merabella, offering one-of-a-kind designer jewelry collections; Fine Jewelry,
specializing in diamonds and exotic gemstones; Fine Watches, featuring the
best brands from around the world; and Destination & Apparel, tailoring its
selection to the climate that guests are cruising, plus classic nautical wear.
    "Holland America Line successfully introduced Merabella, the high-end
jewelry store, on the ms Amsterdam and added it to the Vista-class ms
Westerdam in May," said Richard D. Meadows, executive vice president,
marketing, sales and guest programs.  "The positive response from guests
convinced us to include Merabella on our new Eurodam as well as introduce it
to other ships in our fleet.
    "Guest feedback also led Holland America Line to add approximately 1,000
square feet of boutique space and add other luxury Signature Shops on these
ships," continued Meadows. "We're responding to a new trend in cruise guests'
shopping preferences -- they definitely want expanded selection and upscale
choices while cruising."
    Holland America Line guests will find unique jewelry collections from
LeVian, Omar Torres, Chimento, Mazza, XXOO and many more designers at
Merabella. Or they can choose from an amazing selection of diamonds and rare
gemstones from around the world in the Fine Jewelry Signature Shop. It
includes Diamond Journey, Diamond Fashion and Blue Diamond collections.
    Fine Watches educates guests on the craftsmanship and heritage of elegant
timepieces from Fendi, Tissot, Baume & Mercier, Longines, Movado, Rado, Tag
Heuer and other top designer brands.
    The Destination & Apparel Signature Shop showcases destination-themed
clothing as well as the Holland Signature Nautical Collection of crisp whites,
warm blues and sophisticated nautical stripes that lend themselves to cruising
in any destination. It also offers apparel that is cruise- and/or
destination-inspired.
    With one more deck than Holland America Line's 10-deck Vista-class ships,
the Signature-class Eurodam will feature three alternative dining venues,
including a new pan-Asian restaurant on deck 10 with panoramic views. The
Explorations Cafe -- powered by The New York Times -- will be located on deck
11 on the starboard side of the Crow's Nest.  Other additions are an
Explorer's Lounge Bar, a new specialty restaurant adjacent to the Lido
offering the finest in Italian food, new atrium bar area, enhanced and
reconfigured show lounge with theater-style seating, and a new photographic
and imaging center.
    Eurodam is scheduled to debut in June 2008 with European inaugural events
and then cruise the Baltic region through the summer. The ship will then offer
its first trans-Atlantic cruise and sail Canada/New England in the fall,
followed by Caribbean itineraries the remainder of 2008.
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:   CCL and CUK)]
    Holland America Line's fleet of 13 ships offers nearly 500 cruises to 314
ports of call in 97 countries, territories or dependencies.  Two- to 108-day
itineraries visit all seven continents, including Antarctica, South America,
Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular
sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe
and Panama Canal.
    In the 2006 Portrait of Affluent Travelers survey by Yesawich,
Pepperdine, Brown and Russell, Holland America Line topped the list of cruise
lines sought after by affluent leisure travelers.  Fleetwide, the company
features Signature of Excellence enhancements, totaling more than $225
million, that showcase the Culinary Arts Center presented by Food & Wine
magazine -- a state-of-the-art onboard show kitchen where more than 60
celebrated guest chefs and culinary experts provide cooking demonstrations and
classes -- Explorations Cafe powered by The New York Times, teens-only
activity areas and all new stateroom amenities highlighted by flat-panel TVs
and plush Euro-top Mariner's Dream Beds.  For more information, consult a
travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit
http://www.hollandamerica.com.
    
    World's Leading Cruise Lines
    
    Among the highest-rated cruise lines in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line, and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

    
    CONTACT: Rose Abello
    PHONE:   800-637-5029
    FAX:     206-262-5934
    EMAIL:   pr@hollandamerica.com
    




For further information:

For further information: Rose Abello of Holland America Line, 
1-800-637-5029, or fax, +1-206-262-5934, pr@hollandamerica.com Web Site:
http://www.hollandamerica.com

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HOLLAND AMERICA LINE, INC.

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