Holland America Line Revamps Bar Ambiance On Five Ships

    SEATTLE, Sept. 9 /CNW/ -- Centrally located bars and lounges aboard five
Holland America Line ships are being upgraded and reconfigured to bring a new
concept to the shipboard bar scene.  The highlight is a large, new space
located in the heart of the ship, called Mix, that incorporates three
specialty theme bars -- Martinis, Champagne, and Spirits & Ales. These
enhancements are part of a new $200-million Signature of Excellence upgrade to
ms Statendam, ms Maasdam, ms Ryndam, ms Veendam and ms Rotterdam.
    "A focus of this latest Signature of Excellence series of enhancements is
our entertainment venues, where we've created the ultimate place to both
socialize and be entertained," said Richard D. Meadows, CTC, executive vice
president, marketing, sales and guest programs.  "Our guests are looking for
an upscale, trendy spot where they can gather together and be part of this
exciting new ambiance."
    Mix and Mingle at Mix
    An exciting new entertainment space called Mix is set to become the
destination lounge where guests can meet and mingle throughout the day and
night.  Mix is an open and inviting space anchored by a pianist providing
entertainment for three distinctly themed areas.
    The bubbly will flow at Champagne, which offers a variety of 20 different
champagnes and sparkling wines from around the world. The centerpiece of this
bar is a cool, ice-filled counter top chilling champagne bottles that invites
guests to indulge by the glass or by the bottle served in traditional silver
buckets.  This venue will offer events such as late champagne breakfast,
pre-lunch Mimosa and Bellini hour, champagne tea time and pre-dinner champagne
hour with caviar canapes.  Champagne will be the ship's premier celebration
    Martinis serves up 25 Grey Goose martinis elegantly offered in individual
shakers as well as a full range of cocktails.  Guests can also enjoy a martini
flight made up of several mini martini concoctions. The martini flight
includes Holland America Line's signature martini, the Yellow Tulip, a mixture
of Grey Goose vodka, lychee juice, pineapple juice, guava juice, coconut cream
and fresh lime juice. Other martinis included in the flight are the Peartini,
Cosmopolitan, Sunshine Martini, Rum Sundae and High Tide Martini.  A house
specialty will be a signature Martini for Two with aged Cognac served with a
dish of caviar and traditional garnishes.
    Spirits & Ales will feature an international selection of beers and
premium whiskeys and brandies sure to entice even the most selective
connoisseur. Here guests can drop by to enjoy a wide selection of beers on tap
while watching sporting events or relax after some shopping in the nearby
    Dance the Night Away at Ocean Bar
    The Ocean Bar will be enhanced to refresh its look.  Guests wanting to
learn new moves or brush up on their ballroom dancing skills can sign up for
lessons given by the Line's experienced staff.  Providing tunes from the Great
American Songbook, The Neptunes -- Holland America Line's resident three-piece
music combo -- will keep things lively as guests dance the night away and
enjoy a cocktail in the luxuriously appointed lounge.
    This $200-million phase in the Signature of Excellence commitment brings
the latest innovations at sea to Holland America Line's Statendam, Maasdam,
Ryndam, Veendam and Rotterdam.  The first of the extensive dry dock periods
begins with the Veendam in spring 2009 and the last will be completed on the
Maasdam in late 2010.  While in dry dock, ships will expand the aft deck to
create a new resort pool concept, The Retreat. Enhancements will be made to
all existing staterooms and additional staterooms will be added to the ships.
The ships also will introduce 46 innovative lanai staterooms with direct
access to the Lower Promenade Deck. New spa staterooms near the Greenhouse Spa
and Salon will offer special in-room spa amenities.  Overall, Holland America
Line has committed $525 million to its Signature of Excellence program that
redefines premium cruising.
    For a cruise brochure or for more information, consult a professional
travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit
    - http://www.hollandamerica.com -
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:    CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314
ports in more than 100 countries, territories or dependencies.  Two- to 108-
day itineraries visit all seven continents, and highlights include Antarctica,
South America, Australia/New Zealand and Asia voyages; a Grand World Voyage;
and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New
England, Europe and Panama Canal.  A 15th ship is scheduled to join the fleet
in 2010.
    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes -- Explorations CafC) powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

     CONTACT: Rose Abello
     PHONE: 800-637-5029, 206-281-3535
     FAX:  206-262-5934
     EMAIL: pr@hollandamerica.com


For further information:

For further information: Rose Abello of Holland America Line,
1-800-637-5029, +1-206-281-3535, Fax, +1-206-262-5934, pr@hollandamerica.com

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