Holland America Line Launches New and Personalized Shore Excursion e-Brochures

    Innovative online method puts shore excursion information at guests'
    fingertips with most up-to-date information - including pricing, departure
    times and more

    SEATTLE, Sept. 24 /CNW/ -- Holland America Line has launched a new Shore
Excursion e-Brochure online system for its guests to view and print shore
excursion information for booked cruises. Now, a cruise guest can receive
up-to-the minute, personalized information that is specific to the guest's
cruise itinerary.  This technological Web enhancement allows guests to access
and update any shore excursion that applies to their cruise itinerary on a
24/7 basis.
    "We strive to personalize each guest's experience and to endeavor to make
their interaction with us as easy and enriching as possible," said Richard D.
Meadows, CTC, executive vice president, marketing, sales and guest programs.
"By giving our guests the flexibility of printing an e-brochure with their
shore excursion options that is tailored specifically to their cruise
itinerary, we are able to present the exact information they need -- when they
need it. Additionally, more and more of our guests applaud our online efforts
from an environmental standpoint."
    Besides tailoring the Shore Excursion e-Brochures to each guest's ship
and sail date, the online versions offer readers the same useful information
as the print versions but with two newly added and helpful features: tour
pricing and excursion departure times.
    How the online system works
    By visiting the Shore Excursion page on Holland America's Web site
(http://www.hollandamerica.com), booked guests simply need to input their
booking number and last name, click on the "View Your Personalized Shore
Excursion Brochure" link and a personalized e-brochure will immediately
download. The Shore Excursion e-Brochure will present the guest's name and all
available shore excursions for the guest's booked cruise. Guests have the
option of continuing their shore excursion viewing online, printing their
personalized Shore Excursion e-Brochure for review at a later date or booking
their tours immediately. Additionally, guests may review their personalized
Shore Excursion e-Brochure from six months to a year before their cruise
departure date rather than waiting for a hard-copy version that accompanies
guests' cruise documents 30 - 60 days from their cruise departure date. In the
five weeks since the Shore Excursion e-Brochure online system has gone live,
20,470 guests have downloaded an e-brochure.
    "With the launch of Shore Excursion e-Brochures we've created a way that
our guests can leisurely review their shore excursion options in a much
timelier manner. This allows guests to book early and to help avoid possible
disappointment should the tours that pique their interests potentially sell
out," said Meadows.
    For more information on cruises and shore excursions, consult a
professional travel agent, call 1-877-724-5425 or visit
    - http://www.hollandamerica.com -
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:   CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314
ports in more than 100 countries, territories or dependencies.  Two- to
108-day itineraries visit all seven continents, and highlights include
Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand
World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico,
Canada/New England, Europe and Panama Canal.  A 15th ship, ms Nieuw Amsterdam,
is scheduled to join the fleet in 2010.
    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes -- Explorations CafC) powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

     CONTACT: John Primeau, Rose Abello
     PHONE:   800-637-5029, 206-301-5318
     FAX:     206-262-5934
     EMAIL:   pr@hollandamerica.com


For further information:

For further information: John Primeau, 1-800-637-5029, or Rose Abello,
+1-206-301-5318, both of Holland America Line, fax, +1-206-262-5934,

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