Holland America Line is the Best Overall Cruise Value 16 Years Running According to World Ocean & Cruise Liner Society

    SEATTLE, Dec. 17 /CNW/ -- World Ocean & Cruise Liner Society (WOCLS)
members named Holland America Line as the Best Overall Cruise Value in the
industry once again.  The premium line was honored with the distinction for
the 16th year in a row.
    "I'm delighted and honored to again have Holland America Line recognized
by the members of the World Ocean and Cruise Liner Society," said Stein Kruse,
president and chief executive officer.  "Our investment in Signature of
Excellence enhancements has helped keep Holland America Line at the top of the
premium cruise market and we will continue to advance our brand in the coming
year with the addition of the new ms Eurodam."
    WOCLS is a 25-year-old organization comprised of thousands of experienced
cruisers who average taking two cruises a year.  The society reviews all
cruise lines annually and noted in its monthly publication, Ocean and Cruise
News, that, "Holland America Line passengers continue to mention the excellent
value that the line provides and with the most recent completion of their
Signature of Excellence program, they easily win again within this category.
Further adding to the sense of value is the consistency of the product across
its entire fleet of ships."
    Thomas Cassidy, editor of Ocean and Cruise News, wrote, "Some of the
elements that combine to make Holland America Line the best overall cruise
value include its effort to continually improve, such as its fleet wide
Signature of Excellence upgrades, the impeccable appearance of its ships, its
friendly well-trained Indonesian and Filipino crew, the extra effort to
properly train and supervise its staff, the more extensive choice of dinner
menus in its restaurant, alternative restaurant and Lido, and all the little
extras such as canvas tote bags, hot hors d'oeuvres at cocktail time, chilled
beer glasses, a no-charge ice cream bar and later lunch hours when in port."
    Totaling more than $425 million, Signature of Excellence enhancements
added features such as the Culinary Arts Center presented by Food & Wine
magazine -- a state-of-the-art onboard show kitchen where guest chefs and
culinary experts provide cooking demonstrations and classes -- Explorations
Cafe powered by The New York Times, teens-only activity areas and all new
stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's
Dream Beds.
    Holland America Line also received top marks in the High-Deluxe, 5-Star,
Large Ships category during the annual Best Cruise Value awards by the World
Ocean and Cruise Liner Society.
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:    CCL and CUK)]
    Holland America Line's fleet of 13 ships offers nearly 500 cruises to 314
ports of call in 97 countries, territories or dependencies.  Two- to 108-day
itineraries visit all seven continents, including Antarctica, South America,
Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular
sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe
and Panama Canal.  For more information, contact a travel agent, call
1-877-SAIL-HAL (1-877-724-5425) or visit http://www.hollandamerica.com.
    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

     CONTACT: Rose Abello
     PHONE:   800-637-5029
     FAX:     206-262-5934
     EMAIL:   pr@hollandamerica.com

For further information:

For further information: Rose Abello of Holland America Line, 
1-800-637-5029, fax, +1-206-262-5934, pr@hollandamerica.com Web Site:

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