Holland America Line Introduces Fleetwide Weblog

    SEATTLE, Jan. 27 /CNW/ -- Following in the wake of its successful Eurodam
News Blog, Holland America Line today launched an ambitious fleetwide weblog
that highlights all 14 existing ships, the upcoming newbuild ms Nieuw
Amsterdam and a wide array of topics. The blog, which has been in development
for several months, officially goes live today at www.hollandamericablog.com.

    The new Holland America Blog comprises 16 blogs -- one for each ship in
the fleet and a shared main "landing page" that features the latest posts on
all ships and serves as the portal to the rest of the blog. All of the
individual ship blogs are cross-referenced through a series of categories
listed on the main landing page.

    "With Eurodam News Blog we created a community surrounding the building
of our newest ship," said Richard D. Meadows, CTC, executive vice president,
marketing, sales and guest programs. "Now, with the Holland America Blog, we
want to expand that community to engage Mariners, ship aficionados, potential
guests and people interested in learning more about Holland America Line's
brand of premium cruising."

    Site navigation is both simple and self-evident. On the landing page,
pull-down menus in the right column invite visitors to explore the blog by
ship, category, destination, chronologically by date or through links in the
site's blogroll. Categories include "Captain's Log," "Crew News," "Dining,"
"Entertainment," "Meet the Staff" and the popular "Postcards from ..."
feature, where guests and Holland America Line staff and crew submit photos
from ports of call and interesting places.

    The site also features podcasts and video content, as well as Captain
Albert's Blog, created by Albert Schoonderbeek, master of ms Veendam. Many of
the line's other captains, officers, staff and crew also contribute to the
blog, giving each ship a voice while entertaining visitors with fun posts
ranging from the captain's own personal journal entries to photos from a crew

    Another popular feature on the Holland America Blog is the ability for
visitors to post comments or ask questions, making the blog truly interactive.

    For more information about Holland America Line, consult a professional
travel agent, call 1-877-724-5425 or visit www.hollandamerica.com.

    -- www.hollandamerica.com --

    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:    CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320
ports in more than 100 countries, territories or dependencies.  Two- to
108-day itineraries visit all seven continents, and highlights include
Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand
World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico,
Canada/New England, Europe and Panama Canal.  A 15th ship, ms Nieuw Amsterdam,
is scheduled to join the fleet in 2010.

    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes -- Explorations Cafe powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.


    CONTACT:           Rose  Abello

    PHONE:             800-637-5029

    FAX:               206-262-5934

    EMAIL:             pr@hollandamerica.com


For further information:

For further information: Rose Abello, 1-800-637-5029, fax,
+1-206-262-5934, pr@hollandamerica.com Web Site:

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