Holland America Line Announces More Details on Its Latest Signature of Excellence Enhancements

    Veendam First Ship to Sail with New Look

    SEATTLE, June 1 /CNW/ -- Holland America Line has announced further
details on the current Signature of Excellence enhancement program, including
project specifics, timing and the addition of the popular casual Canaletto
Restaurant on all five ships scheduled for upgrades.  The premium line also
released that new enhancements will now be completed in two phases during
future drydocks, except on the first two ships in the schedule.  This includes
ms Veendam that is currently sailing in Alaska after a 34-day drydock

    "Veendam looks spectacular," said Richard D. Meadows, CTC, executive vice
president, marketing, sales and guest programs.  "The enhancements are going
to impress our guests and engage them in exciting, new ways.  This continued
investment reaffirms our commitment to our fleet of mid-sized ships and our
ongoing leadership in the premium category by continually raising the bar in
terms of products and services."

    Other ships receiving enhancements include ms Rotterdam, ms Maasdam, ms
Ryndam and ms Statendam.

    Latest Signature of Excellence Enhancements to Arrive on Five Ships
    Signature of Excellence upgrades begin with new fixtures and soft goods
in staterooms and bathrooms.  A new category of stateroom, the Lanai
stateroom, will be added along with several new staterooms on the aft portion
of each ship. Highlights are the resort pool feature called The Retreat, the
Showroom at Sea and the new Mix, three specialty lounges midship.  Completing
projects will be the addition of Canaletto, Holland America Line's popular and
complimentary casual Italian restaurant, introduced with ms Eurodam in summer

    Public Spaces Pulse with Latest Innovations
    The most visible and engaging alteration will be to the aft portion of
the ships, allowing for a new resort-style pool area on the Lido deck called
The Retreat.  With a shallow area where guests may lounge in chairs and dip
their fingers and toes in the water, the new resort-style pool invites guests
to relax while cruising and enjoy a new pool bar, upscale pizzeria called
Slice, and a giant LED screen for evening movies.  A new canopy and wind
screens will provide additional covered seating for the Lido Restaurant, too. 
In the Lido restaurant, Canaletto comes to life for dinner when a section is
transformed each evening into the specialty restaurant with glass partitions
and an Italian ambiance.  Dishes range from putanesca to penne alla vodka. 
Although reservations will be encouraged for this casual, complimentary dining
venue, walk-ups will be accepted.  Canaletto will be open for dinner from 5:30
p.m. to 9:30 p.m.

    The latest Signature of Excellence plans involve enhancements to several
other public areas.  Notably, the Casino and Piano bars will be reconfigured
into a multi-themed area called Mix with three separate bars -- Martinis,
Champagne and Spirits & Ales, serving their namesakes.  Next door, the
high-energy casino will be redesigned highlighting the always trendy table and
slot games.  The main show lounge will be transformed into the Showroom at Sea
with the ambiance of a glamorous nightclub and a new slate of shows.  The
ever-popular Ocean Bar will be refurbished and carpets will be replaced in
most public areas.  A Merabella luxury jewelry shop will be added midship.

    To complement the new entertainment venues, entertainment and enrichment
programming embraces a new, contemporary look across the fleet.  A new
Explorations Team employs cruise staff, each specializing in a particular
area, to educate and entertain guests with an expanded menu of activities
including flower arranging, hands-on cooking, dancing, and working with
digital photos, blogs and movies.  Each team consists of a party planner, a
travel guide, dance directors and a "techspert." On longer cruises, a book
club leader joins the team to lead lively group discussions.

    Staterooms Receive New Look and New Lanai Category
    All staterooms will receive new decor, carpeting and soft goods and
bathrooms will see an "extreme" makeover with new vanities and cabinetry. 
Plans are for each ship to have an additional 44 to 46 staterooms, 32 with
verandahs and the remaining will be inside staterooms.

    On Statendam-class ships, twelve staterooms near the spa (on Deck 9) also
will have verandahs added, and along with three inside staterooms, become 'spa
staterooms' featuring a variety of enhanced spa amenities.  On the Rotterdam,
23 staterooms on Verandah deck will become spa staterooms.  New lanai
staterooms will be created by replacing existing stateroom windows (on Lower
Promenade Deck 6) with lanai doors that open directly onto the walk-around
promenade, and adding a few additional staterooms.  There will be 38 lanai
staterooms on Veendam and 39 on Rotterdam.  Ryndam, Maasdam and Statendam will
receive 38 lanai staterooms during their second phase of drydocks.

    Completion in Two Phases
    Except for Veendam, completed at end of April 2009, and Rotterdam, to be
completed in December 2009, enhancements will be completed in two phases. 
First, in a series of drydocks in 2010 and 2011, Maasdam, Statendam and Ryndam
will receive stateroom upgrades, the addition of Mix, Showroom at Sea,
Canaletto and other public area enhancements.  The second series of drydocks
in 2012 and 2013 will add The Retreat and new staterooms on the aft portion of
the ships, as well as forward verandah and spa staterooms.

    Renowned for service levels provided by its award-winning staff, the
program will also include significant crew area enhancements including a new
fitness facility, internet centers, staterooms and recreational areas.

    Signature of Excellence tops $525 Million
    The industry-leading Signature of Excellence initiative announced nearly
five years ago in November 2003 has evolved into an ongoing and comprehensive
review of every aspect of the Holland America Line experience and exceeds a
price tag of $525 million.  Signature of Excellence features and amenities are
evident in every aspect of the Holland America Line cruise experience,
offering guests more luxurious accommodations, more enticing destinations,
enhanced dining experiences, more creative activities and even higher levels
of service.

    For a cruise brochure or for more information, consult a professional
travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit

    Find Holland America Line on Twitter, Facebook and the Holland America
Blog.  Access all social media outlets via the Online Communities quick link
on the home page at www.hollandamerica.com.

    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:    CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320
ports in more than 100 countries, territories or dependencies.  Two- to
108-day itineraries visit all seven continents, and highlights include
Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand
World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico,
Canada/New England, Europe and Panama Canal.  A 15th ship is scheduled to join
the fleet in July 2010.

    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes -- Explorations Cafe powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

      CONTACT:  Sally Andrews
        PHONE:  800-637-5029, 206-281-3535
          FAX:  206-262-5934
        EMAIL:  pr@hollandamerica.com


For further information:

For further information: Sally Andrews, 1-800-637-5029, +1-206-281-3535,
fax, +1-206-262-5934, pr@hollandamerica.com

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