Holland America Line and Krystallon Win 2007 Seatrade Insider Environmental Initiative Award

    SEATTLE, Oct. 18 /CNW/ - Holland America Line, along with Krystallon, a
subsidiary of BP, recently won the 2007 Seatrade Insider Environmental
Initiative Award for their innovative emission reduction technology installed
on the ms Zaandam.
    The emission reduction technology on the ms Zaandam has been installed in
cooperation with several United States and Canadian government and regulatory
agencies.  Holland America Line launched the technology demonstration project,
to show the feasibility of using sea water to "scrub," or reduce, engine
emissions on oceangoing vessels.  Following several future months of
collecting and studying the data, the study could dramatically change not only
the cruise industry but the entire maritime industry by reducing ship engine
    "It is very satisfying to be recognized for our leadership and making
great strides with regard to the environment," said Stein Kruse, president and
CEO.  "This is an important project in working together with private and
governmental organizations to find mutually beneficial advancements for our
industry.  We look forward to analyzing the data to see if this technology can
be effectively applied to the operation of cruise vessels."
    "We are very pleased at being recognized for developing this innovative
technology," said Andy Osbourne, business development director, Krystallon.
"We see a great potential for the scrubber in the future of the cruise
industry and shipping to reduce emissions."
    The sea water scrubber system, developed by Krystallon, a subsidiary of
BP, uses the natural chemistry of seawater to remove virtually all sulfur
oxide (SOx) as well as significantly reduce particulate matter emissions.  The
sea water is then treated to remove harmful components prior to being
discharged back overboard.
    The price tag tops more than $1.5 million and includes assistance of
$300,000 from an Environmental Protection Agency (EPA)/West Coast
Collaborative grant and a $100,000 contribution from Puget Sound Clean Air
Agency.  Other support for the project comes from the Port of Seattle, the
Port of Vancouver and the B. C. Clean Air Research Fund, as well as
Krystallon. Each government agency has representatives serving on a technical
advisory committee that oversees the development of this project.
    Holland America Line demonstrates its commitment to responsible
environmental practices through a comprehensive fleetwide program that
emphasizes compliance with all international environmental guidelines, waste
reduction and recycling.  The premium line has a history of embracing new
environmental technologies such as state-of-the-art water treatment systems,
shore power while ships are in port, and an internationally-recognized whale
strike avoidance program.

                     -- http://www.hollandamerica.com --

    About Holland America Line [a division of Carnival Corporation and plc
    (NYSE:   CCL and CUK)]

    Holland America Line's fleet of 13 ships offers nearly 500 cruises to
314 ports of call in 97 countries, territories or dependencies. Two- to
108-day itineraries visit all seven continents, including Antarctica, South
America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and
popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New
England, Europe and Panama Canal.
    In the 2006 Portrait of Affluent Travelers survey by Yesawich,
Pepperdine, Brown and Russell, Holland America Line topped the list of cruise
lines sought after by affluent leisure travelers. Fleetwide, the company
features Signature of Excellence enhancements, totaling more than
$225 million, that showcase the Culinary Arts Center presented by Food & Wine
magazine -- a state-of-the-art onboard show kitchen where more than
60 celebrated guest chefs and culinary experts provide cooking demonstrations
and classes -- Explorations Café(C) powered by The New York Times, teens-only
activity areas and all new stateroom amenities highlighted by flat-panel TVs
and plush Euro-top Mariner's Dream Beds. For more information, contact a
travel agent, call 1-877-SAIL-HAL (1-877-724-5425) or visit

    World's Leading Cruise Lines

    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises. Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets. The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

    CONTACT:    Rose Abello
    PHONE:      800-637-5029
    FAX:        206-262-5934
    EMAIL:      pr@hollandamerica.com

For further information:

For further information: Rose Abello of Holland America Line,
1-800-637-5029, fax, (206) 262-5934, pr@hollandamerica.com, Web Site:

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