Holland America Line Adds New Adventures to Its 2009 Alaska Shore Excursion Program

    Premium cruise line responds to demand for more active adventures in the
    Great Land

    SEATTLE, Feb. 10 /CNW/ -- Noting a trend to get out in the wilderness and
frontier towns in Alaska to experience its landscapes, history and culture,
Holland America Line has added new shore excursions to its 2009 Alaska
program. More than 250 excursions and day tours are available throughout
Alaska and the Yukon.
    "We are seeing an increase in demand for the more active, adventure
tours," said Richard D. Meadows, CTC, executive vice president, marketing,
sales and guest programs. "Many flightseeing tours combine the flight with a
walk or trek on a glacier.  People want to experience the unique wilderness
that Alaska has to offer, and these activities allow them to do that in
incredible ways."
    With an increasing variety of tours available to cruise and CruiseTour
guests in Alaska this season, guests can choose their own activity levels --
from relaxing to extremely active.  Tours showcase everything from native
culture and cuisine to wilderness adventures and wildlife.
    A number of new tours have been added for 2009. In Sitka, three new
active tours include the Volcano Coast Exploration by Ocean Raft; an Ultimate
Adventure Combo-Volcano Exploration by Ocean Raft and 4x4 Adventure; and Sea
Mountain Golf.  The ocean raft explores the coast of Kruzof Island while
looking for seabirds, whales, sea otters, sea lions, brown bears and Sitka
black tail deer.  Riders are secured in the raft for a thrilling ride at
speeds up to 50 mph. The 4x4 adventure climbs to the top of the volcanic
crater of Mt. Edgecumbe for magnificent views.
    In Skagway, two longer tours combine multiple elements to provide a
comprehensive overview of the area: Klondike Summit, Suspension Bridge and
Salmon Bake; Klondike Gold Dredge, White Pass Rail and Scenic Highway
Expedition. Haines has two new tours: Sunshine Mountain ATV Adventures and
Deluxe Haines Highlights.
    Juneau's new tours include Alaska Whales and Rainforest Trails (available
on Westerdam and Zuiderdam only) and Rainforest Canopy and Zipline Adventure.
    Due to the popularity of zipping between trees high up in the forest
canopy, another new zipline has been added in Ketchikan-Bear Creek Zip
Adventure. And Ketchikan's Cultural Discovery takes guests to Totem Bight
State Park, Deer Mountain Hatchery & Eagle Center and Totem Heritage Center.
    Flightseeing is a "must do" for many people traveling to Alaska.
Excursions are available in most ports with flight paths varying by tour and
location to give guests a bird's eye view of the spectacular scenery over sea,
mountains, islands, forests and glaciers. Planes include fixed wing,
floatplanes and helicopters which often land on glaciers allowing guests the
opportunity to get out and walk on the glacier.  Active adventurers can go ice
trekking on a glacier. Other flightseeing tours head to known bear watching
sights deep in the wilderness.
    Fishing enthusiasts have many opportunities for fly fishing, sport
fishing and crabbing. Many fishing excursions are combined with a seafood
feast to savor the fresh catch. Fans of the Discovery Channel's television
show Deadliest Catch won't want to miss the Bering Sea Crab Fisherman's Tour
out of Ketchikan. Guests set out on the f/v Aleutian Ballad -- the same vessel
as seen on the show but modified for comfort and safety -- with real fisherman
who will set and pull pots for an inside look into their life and livelihood.
    A number of culinary excursions provide gourmet feasts in picturesque
locations while passing on Alaskan culinary traditions.  Three popular
excursions in Ketchikan include The Alaskan Chef's Table, Exclusive Guided
Fishing and Wilderness Dining and Exclusive Mountaintop Flightseeing and Crab
Feed.  In Juneau, the Taku Glacier Lodge Feast and Flight by Floatplane is
popular and sometimes a bear or two show up lured by the smell of grilled
    New in 2009, guests can purchase a Fresh Ketch 'home excursion,' an
Alaskan seafood feast delivered at home for friends and family to enjoy. The
ultimate culinary souvenir comes in two packages -- the Halibut Schooner and
the Salmon Troller -- and feeds six to eight people.  It comes wrapped in a
keepsake box decorated with local artwork and filled with menus, recipes,
cooking tips, special cooking tools, place cards for your table and secret
    Other popular activities in Alaska include wildlife sightseeing, sea
kayaking, hiking excursions and cultural tours exploring the areas Native
Alaskan lifestyle.
    A knowledgeable shore excursion staff is available on each ship to
provide insight and assistance in booking the right shore excursion to match
guests' expectations.
    Holland America Line has been leading tours in Alaska for more than 60
years and has eight premium ships offering a total of 158 cruises and 29
CruiseTours ranging from 10 to 20 days in length. Optional tours are available
in most ports or towns throughout Alaska and the Yukon Territory.
    To learn more about Holland America Line's entire shore excursions
program, visit http://www.hollandamerica.com and click the "book shore
excursions" button.  Booked guests who already have a six-digit booking number
may pre-book excursions specific to their cruise or CruiseTour itinerary prior
to leaving home. Since many excursions are offered to a limited number of
guests, booking online ensures first choice.

                      - http://www.hollandamerica.com -
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:   CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320
ports in more than 100 countries, territories or dependencies.  Two- to 108-
day itineraries visit all seven continents, and highlights include Antarctica,
South America, Australia/New Zealand and Asia voyages; a Grand World Voyage;
and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New
England, Europe and Panama Canal.  A 15th ship, ms Nieuw Amsterdam, is
scheduled to join the fleet in 2010.
    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes -- Explorations Cafe powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
    World's Leading Cruise Lines
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

     CONTACT:  Sarah Scoltock / Rose Abello
     PHONE:    800-637-5029
     FAX:      206-262-5934
     EMAIL:    pr@hollandamerica.com


For further information:

For further information: Sarah Scoltock or Rose Abello, 1-800-637-5029,
Fax, +1-206-262-5934, pr@hollandamerica.com, both of Holland America Line

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