Gift-giving spirit alive and well on Canada's east coast
TORONTO, Nov. 22, 2011 /CNW/ - Atlantic Canada is gearing up for a very generous holiday season this
year, according to an RBC survey. Not only does the east coast have the highest proportion of Canadians
who are planning on giving gifts (90 per cent compared to 80 per cent nationally), Atlantic Canadians
also intend to spend the most in the country on gifts this holiday season - an average
expenditure of $877. This tops their 2010 spending intentions of $798
and is well above the national average of $640.
East coast consumers also intend to spend the most in Canada on other holiday expenses, such as travel, decorations, food and entertainment -
an average of $767 compared to the national average of $612.
"Giving gifts is a special part of the season ahead, but it's always a
good idea to balance generosity with practicality, so you don't take on
debt over the holidays," advised Maria Contreras, product manager,
Savings Accounts, RBC. "Setting a holiday budget and sticking to it can
help ensure that, no matter how you choose to buy your gifts - using
cash, debit cards or credit cards - you aren't facing bills that are
difficult to pay off when the new year begins."
Many Atlantic Canadians are planning to use money already in hand to buy
gifts this year, including cash (56 per cent) and debit cards (31 per cent) among their top three options for financing their holiday purchases. Credit cards (37 per cent) round out the top three. In addition, there has been a
significant drop in the percentage of east coast consumers who haven't
yet thought about how they will cover their holiday expenses - falling
to nine per cent from last year's 21 per cent.
In 2010, Atlantic Canadians were the highest holiday overspenders in the
country, with 37 per cent spending an average of $521 more than
intended, compared to 33 per cent nationally who overspent by an
average of $429. To help pay their bills, overspenders throughout
Canada cut back on entertainment and day-to-day living expenses, credit
card use and coffee/lunch money.
Online budgeting and savings resources available on websites such as www.rbc.com/savingsspot can be of great assistance to help keep holiday spending plans under
control, added Contreras. She also offered basic spending tips below.
Six Savings Tips for the Holidays and Year-Round
Curb your impulses. Count to 30 before impulse buying in a store, or wait 24 hours before
making an online shopping decision.
Pay yourself first. Make your savings plan part of your bill paying routine, just like
cable, utilities and mortgage payments.
Track your expenses. Make a list of all your expenditures over three months to see where
there are opportunities to turn spending into saving.
Keep a separate savings account. Set up an account dedicated to savings; in this way, your savings won't
get mixed in with your day-to-day cash.
Set a target date for your savings goal. Having a deadline can help you decide how much to put away and how
Visualize your savings goal. Are you saving for a vacation? A big screen TV? Keep a photo of your
dream on hand, to inspire you to continue saving.
About RBC's savings and other financial advice and interactive tools
Canadians can access www.rbc.com/savingsspot for free savings advice and resources. In addition, all personal RBC online banking clients can use myFinanceTracker, a no-cost interactive financial management tool, to create a set
budget and track their spending habits. Whether Canadians want to get
more from their day-to-day banking, protect what's important, save and invest, borrow with confidence or
take care of their businesses, the RBC Advice Centre can help answer their questions. Interactive tools and calculators
provide customized information covering many facets of personal
finance. In addition, online advice videos are updated regularly to
reflect current trends and to answer the questions that are top of mind
with Canadians. With the guidance of RBC advisors who are available to
chat live, Canadians have access to free, no-obligation professional
advice about RBC products and services and personalized one-on-one
service at www.rbcadvicecentre.com.
About the RBC survey
As part of Canada's most comprehensive consumer attitudes poll, this
survey was conducted online via Ipsos Reid's national I-Say Consumer
Panel to 3,054 Canadians (453 British Columbia, 454 Alberta, 458
Saskatchewan/Manitoba, 705 Ontario, 516 Quebec, 467 Atlantic Canada).
Weighting was then employed to balance demographics and ensure that the
sample's composition reflects that of the adult population according to
Census data and to provide results intended to approximate the sample
universe. Data collection was September 26 to October 3, 2011. A survey
with an unweighted probability sample of this size and a 100 per cent
response rate would have an estimated margin of error of ±1.65
percentage points, 19 times out of 20, of what the results would have
been had the entire population of adults in Canada been polled.
For further information:
Craig Christie, RBC Corporate Communications, 416 974-8820, firstname.lastname@example.org
Kathy Bevan, RBC Corporate Communications, 416 974-2727, email@example.com