Hitachi Debuts the World's First Blu-ray Camcorder



    -- Two New Camcorders Can Record 1920x1080 Full High Definition Video on
a Blu-ray Disc --

    MISSISSAUGA, ONTARIO, August 2 /CNW/ - With today's introduction of not
just one, but two versions of the world's first Blu-ray(TM) disc camcorder,
Hitachi continues its long-standing tradition of being first to market with
landscape-changing consumer electronics products.

    The new DZ-BD70A is a single drive camcorder which can record
approximately one hour of Full HD 1920x1080 video (two hours of HD 1440x1080
video) on an 8cm single-sided Blu-ray disc (BD-R and BD-RE). For even more
recording flexibility the DZ-BD70A also allows video to be recorded in
standard definition quality to DVD discs (DVD-R/-RW/-RAM). Lifelike image
reproduction and rich, immersive color are a result of Hitachi's 5.3 mega
pixel CMOS image sensor and HD quality 12-element lens system. Not only can
the DZ-BD70A record high definition video to Blu-ray discs, it also comes with
an SD(TM) card slot for storing digital still photos at 4.32 mega pixel max
resolution. A unique Hitachi feature called Photo Capture allows users to
search though recordings on a Blu-ray disc, grab any still frame of video and
save it as a photo to the SD card slot in 2.1 mega pixel resolution.

    Adding to the excitement for consumers will be the flagship DZ-BD7HA
Hybrid model, which incorporates Blu-ray disc recording capability and a 30
gigabyte (GB) Hard Disk Drive (HDD). The integrated 30GB HDD can record
approximately four hours of Full HD1920x1080 video (HX mode) or up to eight
hours of HD 1440x1080 video (HS mode). Also, with the simple push of a button,
it can copy the contents from HDD to BD within the camcorder itself, a major
convenience feature for on-the-go consumers who can now bypass external
devices (PCs, docking stations, etc.) altogether to quickly dub a highlight
reel. Easy editing functions such as split, delete and connect can also be
made right in the camcorder before using the 1-touch dubbing function to burn
Blu-ray disc copies.

    Beyond the ability to transfer high definition video from the HDD to
Blu-ray discs, there is also a new transcoding feature which allows users to
select high definition video stored on the HDD to be transferred to standard
definition DVD copies using the 1-touch dubbing feature. This provides users
with the choice and flexibility to burn either high definition (Blu-ray)
copies or standard definition (DVD) copies, so it is fast and simple --
everything is done within the camcorder itself -- to share home movie memories
with friends and family members who may not yet own a Blu-ray playback device.

    "Hitachi introduced the world's first DVD camcorder in 2000 and once
again we are very proud to introduce the next generation of high definition
recording with the world's first Blu-ray disc camcorder," said Kevin
Nascimben, Hitachi Canada Product Manager. "These 2 new Blu-ray camcorders
represent the ultimate in full high definition video recording and
flexibility. With the ability to record in high definition, standard
definition and to 5 different disc formats plus hard drive, it provides
consumers with valuable options and a "future-proof" solution when choose a
camcorder. That a camcorder can have all these features and performance in
such a compact, sleek design is pretty cool."

    State-of-the-Art Blu-ray Camcorder Features Based on Hitachi Breakthrough
Technologies.

    Building upon its legacy of technology breakthroughs, Hitachi offers the
following state-of-the-art features in its new BD camcorders:

    8cm BD/DVD Drive -- Hitachi developed a compact, low power consuming,
quiet and highly reliable 8cm BD/DVD drive which is compatible with five types
of industry standard discs: BD-RE/-R, DVD-RAM/-RW/-R. The drive has two
optical pick-ups for BD and DVD and a flat pick-up with compact aberration
correction function for BD.

    High Definition, Distortion-less Lens -- The camcorders feature a 10x
zoom, non-spherical lens that helps keep the form factor especially compact.
The lens is multi-coated to prevent reflection, flare or ghost images, and it
has gradation ND (neutral density) filter to prevent degrading of resolution
caused by the aperture of the iris.

    CMOS Image Sensor -- The Hitachi camcorders feature a 5.3 mega pixel CMOS
(Complementary Metal Oxide Semiconductor) image sensor capable of capturing
the true nature of an object by reading the pixel area at a very rapid speed.
This is essential for HD video imaging. Approximately 4.32 mega pixel still
photos can be recorded on a SD memory card.

    Full Connectivity and Playback Options -- An HDMI port is included on
both BD models to maximize the HD experience when viewing directly from the
camcorder to your TV (Component and AV/S is also available). A USB port is
included to provide seamless communication for watching or editing video on
your computer and Blu-ray discs can be viewed on a number of supported
players, including video game consoles.

    Simple and Innovative Designs -- The new BD camcorders are also
distinguished from conventional camcorders by a smooth-flowing, elegant and
innovative design. The large-aperture lens expresses the camcorders' high
quality. The sleek, round body is a unique Hitachi motif that is particularly
eye-catching, especially for consumers with an appreciation of artful
aesthetics. A portion of the camcorder is UV coated to protect the body from
scratches and to maintain its luster.

    Interactive User Guide

    Both cameras come with an Interactive Guide built-in so that even people
who have never used a camcorder can quickly begin using and enjoying the
device.

    For more information on these new Blu-ray camcorders, visit Hitachi
Canada's website at:

    http://www.hitachi.ca/blu-ray

    Availability

    Both the DZ-BD70 and DZ-BD7H camcorders will be available in North
America in October 2007.

    About Hitachi Canada Ltd.

    Hitachi Canada Ltd., Digital Media Division markets a wide variety of
digital products. The division's Consumer Group markets high-definition plasma
televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors,
and DVD camcorders. The division's Business Group markets LCD projectors,
professional plasma monitors, interactive panels and whiteboards.

    Hitachi has a unique position in the marketplace by manufacturing and
developing its own core technologies to provide consumers and businesses with
optimal product performance in each of Hitachi's product categories.

    For complete information on the products offered by Hitachi Canada Ltd.
visit http://www.hitachi.ca/.

    Hitachi, Ltd., (NYSE:  HIT) (TOKYO:6501), headquartered in Tokyo, Japan, is
a leading global electronics company with approximately 384,000 employees
worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled
10,247 billion yen ($86.8 billion). The company offers a wide range of
systems, products and services in market sectors including information
systems, electronic devices, power and industrial systems, consumer products,
materials and financial services. For more information on Hitachi, please
visit the company's website at http://www.hitachi.com.

    (C) 2007, Hitachi, Ltd.

    All trademarks are property of their respective owners.




For further information:

For further information: Hitachi Canada Ltd. Kevin Nascimben,
905-819-4475 Kevin.nascimben@hitachi.ca Jean-Pierre Jutras, 905-819-4459
jpjutras@hitachi.ca

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