High Liner Foods consolidates its two U.S. businesses

    - Company appoints Keith Decker as President and Chief Operating Officer
    of High Liner Foods USA -

    LUNENBURG, NS, March 31 /CNW/ - High Liner Foods Incorporated (TSX:HLF)
today announced that it has consolidated its two U.S. businesses and appointed
Mr. Keith Decker as President and Chief Operating Officer of High Liner Foods
    "Continuing to move forward with our integration plans, we have made the
strategic decision to consolidate our two U.S. businesses," said Henry Demone,
President and Chief Executive Officer, High Liner Foods Inc. "The addition of
the FPI businesses has transformed our organization, having increased our
scale and provided us a strong market entry into the U.S. food service market,
which is now the most sizeable market segment in which we operate.
Accordingly, we have appointed Keith Decker to the position of President and
Chief Operating Officer of High Liner Foods USA. Keith will assume
responsibility for all U.S. operations and sales organizations, both retail
and food service. We are confident that his leadership and expertise will
serve our U.S. operations well as we continue to pursue synergies and move
forward with our growth plans."
    The Company also announced that Mark Lamothe, former President and Chief
Operating Officer of High Liner Foods USA, has left the organization to pursue
other interests. With respect to Mr. Lamothe's departure, Mr. Demone said "I
would like to take this opportunity to publicly thank Mark for his
contributions to High Liner and wish him well in his future endeavours."

    About High Liner Foods Incorporated

    High Liner Foods Incorporated is one of North America's largest
processors and marketers of prepared, value-added frozen seafood. High Liner's
branded products are sold throughout the United States, Canada and Mexico
under the High Liner(R), Fisher Boy(R) and Sea Cuisine(R) labels, and
available in most grocery and club stores. The Company also sells its High
Liner(R) and FPI(R) food service products to restaurants and institutions, and
is a major supplier of private label seafood products to North American food
retailers and food service distributors. High Liner Foods is a publicly traded
Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.
    For further information about the Company, please visit our Internet site
at www.highlinerfoods.com or send e-mail to investor@highlinerfoods.com.

    %SEDAR: 00001789E

For further information:

For further information: Kelly Nelson, Vice President Corporate Services
& Chief Financial Officer, High Liner Foods Incorporated, Tel: (902) 634-8811,
investor@highlinerfoods.com; Trevor Heisler, Investor Relations, The Equicom
Group Inc., Tel: (416) 815-0700 ext. 270, theisler@equicomgroup.com

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