Here's the Beef! Free BBQ and Taste Test at Yonge-Dundas Square Launches Only Traceable Angus Beef to Ontarians

    - From Pasture to Plate, Hundreds of Hamburgers Hit the Grill at Hero
    Burgers Charity BBQ -

    TORONTO, June 17 /CNW/ - Mobs of hungry people will follow their noses
and the sound of cowbells to Yonge-Dundas Square on Wednesday June 17th to
wrangle some 100% Heritage Angus Beef from the Hero Certified Burgers Barbecue
- the only franchise chain to now offer Canadian, range-fed, hormone and
antibiotic free Angus beef with full traceability. Grills will line Yonge
Street with Hero founder John Lettieri and his team of cowboys in front of the
flames, cooking up hundreds of free, juicy burgers to celebrate the
introduction of Heritage Angus Beef to the Hero menu. This event will support
Literature for Life, a non-profit organization dedicated to building a culture
of literacy and learning in at-risk families. The Hero team will be joined by
Alberta rancher and renowned eco-ranch educator, Dr. Christoph Weder, who has
been at the forefront of bringing an ethical agriculture model to Canada.

    What:        Free Hero Certified Burgers BBQ at Yonge-Dundas Square

    Who:         John Lettieri, Hero Certified Burgers
                 Dr. Christoph Weder, Heritage Angus Beef
                 Canadian Angus Association
                 Beef Information Centre
                 Literature for Life

    When:        Wednesday, June 17, 2009
                 12pm - 2pm

    Photo Op:    -  Cowboys serve up hundreds of free burgers at Yonge-Dundas
                    Square as a giant Hero steer mascot looks on
                 -  Beef experts offer insight into food safety, preparation
                    and nutrition
                 -  Burger lovers make a voluntary donation to support
                    Literature for Life as they enjoy a great tasting Hero
                    Certified Burger

    Raised free-range in Alberta and fed a strict vegetarian diet free of
hormones, antibiotics and animal by-products, Heritage Angus Beef is regarded
as some of the best beef in the world, and is traceable from pasture to plate,
ensuring consumer confidence in the highest standard of food safety. "Hero
always strives to give our customers an exceptional burger experience," said
John Lettieri, founder, Hero Certified Burgers, "which is why we have
introduced Heritage Angus Beef to our menu and are inviting people to taste
for themselves the only traceable Angus beef to be found at a restaurant
chain." Heritage Angus Beef is now available exclusively at Hero Certified
Burgers locations across Ontario.
    The ultimate party guest, Hero's very own branded steer mascot will also
be on site at noon when the first burgers hit the grill, encouraging visitors
to sink their teeth into the new meat and enter a contest to win a private
backyard burger bash. Ye-Haw!

    About Hero Certified Burgers

    John Lettieri opened the first Hero Certified Burger in 2003 with a
mandate to deliver the best tasting, highest quality food offering. With
consistent quality, superior service, innovative menu and contemporary
restaurant design, fast growing Hero Certified Burgers has reached 18 prime
locations in Ontario. In 2005 Hero Certified Burgers was a finalist in the
prestigious ARC Awards, nominated for Best New Retail Concept and has been
recognized for Best Burger Awards among numerous consumer polls. For further

    About Canadian Angus Association

    The Canadian Angus Association is Canada's largest purebred beef breed
organization. The Association represents 3,000 members across Canada for the
purposes of registering and recording the pedigrees of purebred Angus cattle
in the closed Herd Book and promoting the breed across Canada. The
member-approved mandate is to maintain breed registry, breed purity and
provide services that enhance the growth and position of the Angus breed.

    About Beef Information Centre

    The Beef Information Centre (BIC) is the Beef Market Development division
of the Canadian Cattlemen's Association. BIC uses an integrated approach,
focusing programs on five key areas - improving the quality & consistency of
beef; increasing beef's convenience; expanding the use and value of all cuts;
improving food safety; and improving consumers' perceptions about beef's
healthfulness and wholesomeness. BIC is governed by a Committee of thirteen
elected beef producers. The BIC Committee represents the interests of over
90,000 beef producers across Canada. For about the goodness in every bite of
Canadian Beef visit

For further information:

For further information: Helen Jamer, Anna Ng, Idea Workshop, (416)
504-3977 ext. 25, 29, (647) 999-3468 (cell), (416) 895-5536 (cell), helen,

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