Hemisphere GPS Releases New Outback S-Lite(TM) Software and Expands Business Ventures in China

    CALGARY, May 7 /CNW/ - (TSX:HEM) Hemisphere GPS is launching a new 
version of the Outback S-Lite(TM) guidance system software that supports
additional international languages including Simplified Chinese. The new
version carries over all the proven features of the existing Outback
Guidance(R) product and now also supports 20 languages. With the new sales
distribution partners established, the company expects to ship thousands of
S-Lite units into China.
    The S-Lite compact size, expandable features and sub-meter accuracy
capability make it an ideal entry-level GPS guidance solution for farming
applications including spraying, spreading, broad-acre tillage and seeding
    "It's a case where we recognized a specific market need and catered our
existing products to meet the demand," said Dr. Mohamed Abousalem, Vice
President of Marketing and Business Development. "With China actively
developing its biofuel production capability with an annual production
capacity target of 10 million tons of ethanol by 2020, together with the
country's estimated potential fertilizer consumption growth of 80%, a
tremendous opportunity is developing for our precision agriculture technology
in that region."
    Over the past few years, the Chinese government has put great efforts
into supporting agriculture and offering subsidies to farmers towards the
purchase of agricultural equipment. In 2008 alone, the Chinese central budget
allocated approximately US$84 billion for farmers, agriculture and development
of rural areas, representing a 36% increase from the previous year. According
to the Chinese Ministry of Agriculture, there is over 17 million agriculture
related tractors in China.
    Opportunities for other areas of Hemisphere GPS business are also
developing in China. The company has been able to secure agreements with
original equipment manufacturers (OEMs) in China for custom, private-label
precision GPS positioning solutions including the company's Crescent(R) and
Eclipse(TM) GPS receiver technologies.
    Hemisphere GPS is adapting its product portfolio to cater to many regions
of the world by adding product features and language support. Other languages
include: French, Spanish, Portuguese, Dutch, Latvian, Ukrainian, Romanian,
Lithuanian and Slovakian. By making existing products more inclusive and
developing new products specific to targeted market regions, Hemisphere GPS
continues its commitment to broadening its global market share.

    About Hemisphere GPS

    Hemisphere GPS designs and manufactures innovative, cost-effective GPS
products for positioning, guidance, and machine control applications in
agriculture, marine and other markets. The Company holds numerous patents and
other intellectual property and owns leading brand names, including Outback
Guidance(R) and BEELINE(R), two of the leading brands in precision GPS for
ground agriculture. The Company is headquartered in Calgary, Alberta, with
major product development, sales, and marketing facilities in Arizona, Kansas,
Texas, and Australia. Hemisphere GPS trades on the Toronto Stock Exchange
under the symbol "HEM" and is a component of Standard & Poor's TSX SmallCap
Index. For more information about Hemisphere GPS, please go to

    The above disclosure contains certain forward-looking statements that
involve substantial known and unknown risks and uncertainties. These
forward-looking statements are subject to numerous risks and uncertainties,
certain of which are beyond Hemisphere GPS' control, including: the impact of
general economic conditions, industry conditions, increased competition, the
lack of availability of qualified personnel or management, fluctuations in
foreign exchange or interest rates, stock market volatility and market
valuations of companies with respect to the announced transactions and the
final valuations thereof, and obtaining required approvals of regulatory
authorities. Hemisphere GPS' actual results, performance or achievement could
differ materially from those expressed in, or implied by these forward-looking
statements and, accordingly, no assurances can be given that any of the events
anticipated by the forward-looking statements will transpire or occur, or if
any of them do so, what benefits, including the amount of proceed, that
Hemisphere GPS will derive there from.

For further information:

For further information: John Bohlke, Director of Product Marketing,
Hemisphere GPS, Phone: (480) 348-9919 x 7328, E-mail: info@hemispheregps.com,
www.hemispheregps.com; Cory Pala, Investor Relations, E.vestor Communications
Inc., (416) 657-2400, InvestorRelations@hemispheregps.com

Organization Profile

AgJunction Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890