Help for What New Entrepreneurs Hate the Most

    BURLINGTON, ON, Oct. 2 /CNW/ - Market research is the least popular
aspect of starting a business. Many entrepreneurs simply want to check
research off their to do list so they can get on with the more interesting
task of running their business.

    These non-researchers tend to fall into three groups:

    The Predetermined Researcher:

    "I know this is so. I just need to find the numbers to support it"

    The Reluctant Researcher:

    "My banker/business advisor says I have to find some numbers for my
business plan."

    The Last Minute Researcher:

    "I need to get my research finished because we open tomorrow and I will
be too busy after that."

    John White owner of has been presenting research
seminars on how to conduct free and low cost market research since 1998. He
notes that there is a common thread among many of the participants. "They
approach their research with the intent to prove their business idea is a good
one even though they have already come to this conclusion. They only use
information that they think proves their case."
    White goes on to say, "By changing the reason behind your research you
will find yourself open to more opinions and sources. You will also find
yourself adjusting and transforming your original idea to best suit the
opportunities that already exist in your market."
    Market research is not about "proving your hunch is right. Don't ask,
Will this idea work? Rather have confidence in your idea and answer the more
pertinent question, How can I make this idea work?
    The StatsLinkCanada web site is designed to help
new and established entrepreneurs easily find the data they need. It includes
detailed research guides, financial benchmarks and Source Lists of over 15,000
references to the latest Canadian polls, surveys and reports. The focus is on
assisting those with limited or non-existent research budgets.
    For more information and a free trial of the source lists, please visit

    About John White

    John White is the owner of GDSourcing/StatsLinkCanada. He has been
helping Canadian entrepreneurs locate relevant data for more than 12 years. He
has delivered research seminars across the country.
    He will be speaking at the Bridges To Better Business Conference this
year in London, Ontario on October 17. ( )

For further information:

For further information: John White, GDSourcing/Stats Link Canada: Tel:
(416) 994-1095,

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