Hellmann's Urban Gardens

                    Harvesting the Desire to Eat For Real
                       in the Land of Bricks and Mortar

    TORONTO, April 11 /CNW Telbec/ - Hellmann's is offering Canadians the
opportunity to "Eat For Real" this summer by inviting them to apply for a
chance to have their own plot in one of five urban gardens that will be
planted this spring.
    Individuals and community groups will have a chance to add more real,
wholesome foods to their diets by growing their own fresh fruits and
vegetables in free garden plots provided by Hellmann's.


    - Hellmann's Urban Gardens will bring gardens to those who otherwise may
      not have access to one.

    - The gardens will be divided into separate plots where people can grow
      their own fresh vegetables and fruits.

    - Each of the five gardens will be approximately 18 feet by 40 feet in
      total size; plots within the garden will be four feet by eight feet.

    - There will be up to 10 individual plots within each garden.

    - By harvesting their own fresh food, gardeners will shorten the distance
      between garden and table, enabling them to make fresher, better-tasting


    - Canadians are invited to apply for a plot in the Urban Gardens:
      - Families
      - Community groups
      - Individuals both young and young at heart
      - People with or without a green thumb


    - Canadians can apply for a plot beginning April 9, 2007 until May 9,

    - Hellmann's will review the applications and select the gardeners in

    - Plots will be available from late May until early September, 2007.


    - Hellmann's Urban Gardens will flourish in the following cities:
      - Vancouver - Park Royal Shopping Centre (2002 Park Royal South)
      - Calgary - Eau Claire Market (200 Barclay Parade SW)
      - Toronto - at the intersection of Bay and Gerrard (686 Bay Street)
      - Montreal - Décarie Square (6900 Boulevard Décarie)
      - Halifax - at the intersection of Queen and Birmingham
        (1462 Queen Street)


    - Canadians are invited to apply for a plot and see full details by
      visiting the Hellmann's website at www.hellmanns.ca.

For further information:

For further information: Lorraine Simpson, Les Communications Simpson,
(450) 466-8626, lsimpson@videotron.ca

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