Heavy Corporation to Spin-Out Husky Media as Standalone Technology Platform

    Online Video Pioneer Continues to Innovate in Making Video Valuable by
    Spinning out its New Video Advertising Platform: Husky Media

    NEW YORK, June 4 /CNW/ -- The Heavy Corporation today announced that it
intends to spin off its fast-growing video advertising platform, Husky Media
(www.huskymedia.com), as its own venture.  Husky Media is a premium video ad
platform that provides publishers the opportunity to monetize video -- in all
player formats -- using Husky's premium "Video-Skin" and "Video-Guide"
platforms.  Husky's unique technology increases video inventory for publishers
and blogs while allowing them to use any video-player they want.  Husky's
Video Guide technology provides publishers and bloggers with a large library
of cleared professional content for their audiences to view, and provides
content owners with scalable legitimate distribution which they can sell to
premium advertisers.
    "Husky's platform grew out of Heavy's DNA of making online video valuable
for advertisers and our own audience," said David Carson, co-CEO of The Heavy
Corporation.  "We were constantly approached by other publishers asking to use
our video advertising technology, which is why we created the platform.  It
already has enormous momentum in the video marketplace and spinning it off
will only accelerate its growth among publishers and advertisers."
    "We've always been at the forefront of creating valuable video
experiences for advertisers and entertaining consumers," said Simon Assaad,
co-CEO of The Heavy Corporation.  "By spinning-off the Husky Media platform
we're enabling Husky to go after the whole video market, not just young men. 
Heavy's strength and profitability has enabled it to support the development
of Husky. Just this week, we signed CBSSports.com as a distribution partner
for Heavy.com's award-winning sports series, The Burly Sports Show, and we
announced first quarter year-over-year revenue growth of 58%. These
achievements and the spin-out of Husky are the direct result of Heavy's focus
on making video valuable on the Internet."
    Heavy's leadership will oversee both entities, which will be co-located
at Heavy's new offices on Seventh Avenue. The structure of the spin off is
subject to the consent of Heavy Corporation shareholders and the Board of
    About Heavy
    The Heavy Corporation is focused on making video valuable.  The company
owns and operates Heavy.com, one of the Web's leading destinations for men 18-
34, and the Heavy Men's Network, reaching over 17MM men ages 18-34 through
music, urban lifestyle, gaming and comedy.  The company recently launched
Husky Media, the premier video monetization platform, which powers the Heavy
Men's Network, and is a platform for all video publishers to monetize their
video assets at premium advertising rates.
    Husky Media provides publishers of all sizes the ability to easily
increase the value of their video, and provide their users with a better video
viewing experience.  Husky Media allows publishers to wrap any player with
high impact ad units that provide 100% share of voice and increase inventory
and video views by over 250%.  More can be seen at www.huskymedia.com.
    Heavy.com is one of the web's leading video companies and the leader for
18-34 year old males, one of the most desirable demographic for marketers and
advertisers.  Heavy combines its own unique original programming with those of
its users to create an environment where the audience can control and even
participate in their own personal video experience.  Heavy's original
programming staples include "Over the Hills," the hit parody of MTV's The
Hills, "Flex and the City" the popular spoof of Sex and the City, "Superficial
Friends," "Kung Fu Jimmy Chow," and the Webby Award-winning "The Burly Sports
Show," as well as "Behind the Music that Sucks."  Heavy's original programming
is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP,
Apple iPod and Joost.  Advertisers on the broadband network include Coors,
Nissan, Panasonic, Diesel, Axe, Sony and Nike.

    Press Contacts:
    The Morris + King Company
    Lane Buschel / Chris Macowski
    212-561-7454 / 212-561-7459

For further information:

For further information: Lane Buschel, +1-212-561-7454,
lane.buschel@morris-king.com, or Chris Macowski, +1-212-561-7459,
chris.macowski@morris-king.com, both of The Morris + King Company Web Site:
http://www.Heavy.com; http://www.huskymedia.com

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