Hearts Can Build, Hosted by Aditya Birla Minacs - A Huge Success!

    In support of the Port Hawkesbury Food Bank Society

    Port Hawkesbury, NS, Feb. 1 /CNW/ - Aditya Birla Minacs announced today
that its first annual Hearts Can Build event was a huge success! Over 3,000
non-perishable food items were collected, $526.00 in community donations along
with Minacs' contribution made the grand total a generous $1,000.00 raised, in
support of the Port Hawkesbury Food Bank and the fight against hunger.
    Hearts Can Build was a community event held at Minacs' Port Hawkesbury
office at 24 Queen Street Extension. Close to 100 people were in attendance,
including local businesses and enthusiastic volunteers who assembled their
donated canned goods into creative sculptures to compete for awards.
    Also in attendance were the Hearts Can Build sculpture judges: Premier
Rodney MacDonald; Aditya Birla Minacs' Jeff Williams, executive vice-president
sales and marketing; and Larry Evans, Chair of the Board of Directors for the
Port Hawkesbury Food Bank Society; and Port Hawkesbury's Mayor Billy Joe
    In recognition of the volunteers who spent hours collecting food and
building their sculptures, special awards were presented to a total of four
companies, including Minacs. Congratulations to the talented building teams
who received the following awards:

    Most Food Raised-NuStar Energy
    Most Original Design-Aditya Birla Minacs
    Best Use of Space-Tri-Mac Toyota
    Judge's Choice-Nova Scotia Community College

    "I am impressed with Aditya Birla Minacs' commitment-as an employer and,
as an active and supportive member of the Port Hawkesbury community, " said
Premier MacDonald. "Today's event showed that you are committed to each other,
to this community, and to a bright future. I commend everyone who pulled
together to help those who need a hand."
    "Hearts Can Build is about the people of Port Hawkesbury and being
involved in our community not just as an employer but as friends. This event
has allowed our growing number of employees, and the community as a whole, to
come together to provide necessary aid to the Port Hawkesbury Food Bank
Society," said Williams. "Having been here to witness the overwhelming
response to this event, I applaud the efforts put forth by all of the
volunteers who have truly exemplified community spirit and partnership. Minacs
would like to extend special thanks to the companies who participated in the
Hearts Can Build, and we will welcome back everyone for the second annual
    "The Board and the volunteers of the Port Hawkesbury Food Bank Society
are pleased to see the level of community support for the work we do on behalf
of the people who sometimes find it difficult to feed themselves and their
families. The needs of our clients continue throughout the year. Thanks to the
management and staff at Minacs, and the event sponsors, we have been able to
re-stock the shelves at the Food Bank and ensure that our clients will find
the help they are looking for," said Evans.

    About Aditya Birla Minacs

    Aditya Birla Minacs is a subsidiary of Aditya Birla Nuvo (part of the
Aditya Birla Group). The company currently employs over 12,000 employees
across 28 facilities in Canada, Germany, Hungary, India, United Kingdom,
United States, and the Philippines and provides services in 28 languages.
Aditya Birla Minacs delivers superior outsourced solutions to Global 1000
automotive, financial services, technology, and telecom companies. Aditya
Birla Minacs adheres to the highest standards of quality, data security and
confidentiality of client information and is certified to the COPC-2000, ISO
9001:2000 and ISO 27001 Standards.

For further information:

For further information: Jeff Williams, Executive Vice President, Sales
and Marketing, Aditya Birla Minacs, Tel: (416) 380-3782

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