Hearts-a-flutter on Valentine's Day as Boston Pizza(R) serves heart-shaped pizzas for charity - Boston Pizza's busiest day of the year expects to raise up to $500,000

    RICHMOND, BC, Feb. 2 /CNW/ - Looking for a unique way to celebrate
Valentine's Day this year? Why not enjoy a delicious, piping-hot heart-shaped
pizza from Boston Pizza and support worthwhile charities at the same time!
Exclusively on Saturday, February 14, Boston Pizza guests can order a
heart-shaped pizza at any of the more than 315 locations across Canada, or
order one for take-out or delivery to enjoy at home. One dollar from the sale
of each heart-shaped pizza on Valentine's Day will go to the Boston Pizza
Foundation in support of its many charities including the Heart and Stroke
Foundation of Canada, Kids Help Phone and Juvenile Diabetes Research
    "Boston Pizza's annual Valentine's Day fundraiser is a huge success - in
fact, we sell more pizzas on Valentine's Day than any other day of the year,"
says Mark Pacinda, president of Boston Pizza International Inc. "We'd like to
thank our guests for the incredible outpour of support they provide each year
and for their generous donations to the Boston Pizza Foundation. We couldn't
do it without them."
    Celebrating Valentine's Day with a heart-shaped pizza at Boston Pizza has
become a highly anticipated tradition for many guests across Canada. It's an
inexpensive and fun way to celebrate Cupid's holiday with that special someone
or the entire family!
    Heart-shaped pizzas are available in individual, small and medium size
and can be ordered in any of Boston Pizza's 22 pizza varieties. Boston Pizza
expects to make more than 50,000 heart-shaped pizzas on Valentine's Day.
    Boston Pizza guests can also purchase red paper hearts for a $1 donation
and write a Valentine message to someone special. Paper hearts are available
beginning February 1st at all Boston Pizza restaurants across Canada, where
franchisees will post the hearts throughout the store to fill the halls with
love. Donations collected from paper heart sales, which account for nearly 75
per cent of the campaign's fundraising total, will go to the Boston Pizza
Foundation in support of its many charities.
    "We are very grateful for the ongoing support from our guests of the
Boston Pizza Foundation over the past 17 years," says Cheryl Treliving,
executive director of the Boston Pizza Foundation. "Since 1993, their
commitment to our Valentine's Day promotion has helped us raise awareness and
more than $2.6 million to benefit children and families throughout Canada
living with difficult circumstances."

    About the Boston Pizza Foundation

    The Boston Pizza Foundation raises funds for many charities across
Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and
the Heart and Stroke Foundation of Canada. Since its inception in 1990, the
Boston Pizza Foundation has raised more than $8.2 million, helping thousands
of children and families in communities across Canada.

    About Boston Pizza

    Boston Pizza International Inc. is Canada's No. 1 casual dining brand
with more than 315 restaurants in Canada and system-wide sales of $755 million
in 2007. Annually, Boston Pizza serves more than 38 million guests. The
company has been recognized as one of Canada's 50 Best Managed Companies every
year since 1993 and was named one of Canada's 10 Most Admired Corporate
Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza
International Inc. is headquartered in Richmond, B.C. and has regional offices
in Mississauga, Ontario and Laval, Quebec. For more information visit

For further information:

For further information: or to arrange an interview with a local Boston
Pizza franchisee or Boston Pizza executive, please contact: Laurie Weir,
Trillium Corporate Communications Inc., (416) 322-3030 ext. 239,

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Boston Pizza International Inc.

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