Rich, dark chocolate bar with innovative CM-X gives new meaning to
TORONTO, Oct. 23 /CNW/ -- Heart Chocolate(TM) with CM-X(TM), recently
launched by Innovative Life Sciences Corporation (ILS), is more than just
another so-called diabetic food. Manufacturers of food for the diabetic
market customarily minimize ingredients that either increase blood sugar
and/or cholesterol. Many consumers are left feeling unsatisfied because
although they may minimize the amount of sugar or cholesterol, most diabetic
foods fail to minimize both and deliver great taste -- and are still high in
Heart Chocolate with CM-X is in a class all by itself. Not only does it
contain no sugar, minimal calories and great taste, but also it provides
significant health benefits for diabetics and others.
"There is no real definition or standard for using the term diabetic when
applied to foods. In formulating Heart Chocolate with CM-X, ILS made a great-
tasting product with ingredients that actually reduce blood sugar and
cholesterol," explains David Solomon, president of ILS. "That is what makes
Heart Chocolate so unique."
CM-X is a highly sophisticated and natural proprietary compound of
cinnamon and bitter melon extracts developed by ILS for the treatment of
diabetes and related cardiovascular diseases.
"This could be the first herbal combination with the potential to have
more significant effects than pharmaceutical drugs on this triumvirate of
conditions, which continues to have a major impact on the health of North
Americans," says Maggie Laidlaw, director of the Clinical Trial Division of
Nutrasource Diagnostics Inc. and former associate director of Human
Nutraceuticals at the Univeristy of Guelph.
In her soon-to-be published abstract, Laidlaw states that bitter melon
and cinnamon have similar physiological effects -- they lower glucose,
cholesterol and triglycerides. The mechanisms of action, however, are
different providing for synergism between them and provide the following
potential combined benefits:
-- reduction in blood glucose levels and increased glucose tolerance in
diabetics and people with metabolic syndrome;
-- reduction in total and LDL cholesterol and triglycerides, and increase
in HDL cholesterol in people with dyslipidemia, including people with
-- reduction in obesity, suppressing appetite;
-- improved antioxidant capacity, with the potential to protect diabetics
against free radical damage, and to reduce oxidized LDL cholesterol
Heart Chocolate and Pusateri's
Heart Chocolate(TM) was launched at Pusateri's during the 2007 Toronto
International Film Festival and sales have more than exceeded expectations
selling over 600 bars each weekend.
"As specialty retailers with two locations in the premier residential
areas of Toronto, we are constantly searching for the finest innovative
products the world has to offer," says John Mastroianni, Pusateri's. "Heart
Chocolate has been one of the quickest selling new products our shops have
introduced. More importantly, this healthy chocolate gives our customers a
reason to eat chocolate and feel great about it!"
About Innovative Life Sciences Corporation (ILS)
Innovative Life Sciences Corporation, headquartered in Toronto, Ontario,
and its strategic partners consist of various professionals -- each with
extensive experience in diverse disciplines including law, marketing, product
development, food manufacturing, research, testing, medicine and science.
Together, the team brings an unparalleled level of scientific knowledge and
business experience. In addition to Smart Chocolate with CM-X, Innovative Life
Sciences has developed several other food products that contain the healing
properties of CM-X.
For further information:
For further information: Media, Natasha Koifman, NKPR, +1-416-365-3530,
ext. 23 firstname.lastname@example.org, for ILS; or David Solomon, ILS, +1-416-944-2840,
Dsolomon79@gmail.com Web Site: http://www.heartchocolate.ca