Heart and Stroke Foundation applauds federal government's new tobacco package health warnings

OTTAWA, Sept. 27, 2011 /CNW/ - The Heart and Stroke Foundation of Canada today hailed the federal government's adoption of new tobacco package warnings.

The new warnings will contain many important features that are critical to an effective warning system, including larger warnings, which will increase in size from 50 per cent to 75 per cent of the principal display areas of the tobacco package.

Almost 11,000 Canadians die annually from smoking-attributable heart disease and stroke. "Research indicates that larger and more visible warnings are more likely to effectively support efforts against smoking," says Bobbe Wood, President of the Heart and Stroke Foundation of Canada. "Ultimately, this initiative will help reduce death and disability caused by tobacco industry products."

The warnings will also include strong, emotionally impactful messages, testimonials by real victims of tobacco industry products and a toll-free national smoking cessation telephone number.

"The Heart and Stroke Foundation of Canada commends Minister Aglukkaq on this important initiative," says Wood.  "We've learned that when it comes to tobacco control, we must be comprehensive, and a key component of a comprehensive approach includes strong, graphic and prominent warnings on tobacco packaging."

The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy. (heartandstroke.ca)


For further information:

Media inquiries:
Eileen Melnick McCarthy
Heart and Stroke Foundation of Canada
613-569-4361, ext 318

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