NEW YORK and TORONTO, Aug. 16 /CNW/ - Leading media companies Hearst
Corporation and Canada's Corus Entertainment Inc. have partnered on a
strategic joint venture to bring Cosmopolitan Television to Canada. Inspired
by Cosmopolitan, the world's best-selling young women's magazine, the 24-hour
digital channel for women will launch in early 2008. Cosmopolitan TV Canada
joins Cosmopolitan Television networks in Spain and throughout Latin America.
"Corus is delighted to have the opportunity to work with Hearst
Corporation on this globally-recognized brand," said John Cassaday, president
and CEO, Corus Entertainment. "With our past experience in creating successful
niche-targeted television services and our expertise in marketing to women,
Cosmopolitan TV is a perfect fit for Corus. We look forward to the opportunity
to further extend this brand to television and to introduce this exciting new
service to Canadian women."
"We successfully launched Cosmopolitan Television in Spain several years
ago and have since rolled out Cosmopolitan TV in many other countries. We
believe that the channel's unique brand of entertainment and information
programming, customized for the particular country, resonates with young women
everywhere," said Bruce Paisner, executive vice president, Hearst
Entertainment and Syndication, a unit of Hearst Corporation. "Corus is the
right partner to help us launch Cosmopolitan TV, which we're confident will be
well-received by women across Canada."
Cosmopolitan Television is a national, English-language category 2
digital specialty service targeted to women ages 18-34. Aimed at a younger
demographic than Corus' W Network, this service will air a mix of
entertainment and lifestyle programming, ranging from comedy and drama series
to relationship and self-help reality programming to blockbuster movies.
Cosmopolitan Television was first launched in Spain in March 2000 and now
exists in more than 20 countries, including Spain, Mexico, Argentina and now
Canada. Hearst Magazines' Cosmopolitan, with 58 international editions, is
published in 34 languages and distributed in more than 100 countries.
About Corus Entertainment
Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising and digital audio services,
television broadcasting, children's book publishing and children's animation.
The company's multimedia entertainment brands include YTV, Treehouse,
W Network, Movie Central, Nelvana, Kids Can Press and radio stations including
CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences
for its audiences across multiple platforms. A publicly traded company, Corus
is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience
Corus on the web at www.corusent.com.
About Hearst Entertainment and Syndication
Hearst Entertainment & Syndication, a unit of Hearst Corporation, is the
operating group responsible for Hearst's interests in cable television
networks, television production and distribution, newspaper syndication and
merchandise licensing. Hearst owns substantial stakes in ESPN; A&E Television
Networks, including the A&E, History and Biography channels; Lifetime; and
international Cosmopolitan channels. Hearst also owns King Features Syndicate,
a major newspaper syndication and merchandise licensing company. Hearst
Entertainment, Inc. produces reality programming and administers distribution
of Hearst's TV movie library.
About Hearst Corporation
Hearst Corporation (www.hearst.com) is one of the nation's largest
diversified communications companies. Its major interests span nearly 200
magazines around the world, including Cosmopolitan and O, The Oprah Magazine;
12 daily newspapers, including the Houston Chronicle and San Francisco
Chronicle; 28 television stations through Hearst-Argyle Television (NYSE:
HTV), which reach a combined 18% of U.S. viewers; ownership in leading cable
networks, including Lifetime, A&E, The History Channel and ESPN; as well as
business publishing, Internet businesses, television production, newspaper
features distribution and real estate.
For further information:
For further information: Lindsay Smith, Communications, Corus
Entertainment, (416) 530-2248, email@example.com; or Jessica Kleiman,
VP, Public Relations, Hearst Magazines, (212) 649-2545, firstname.lastname@example.org