Healthy Toys for Healthy Minds

    Minimalist Toys Encourage Creativity and Healthy Brain Development
Compared to High-Tech Toys

    TORONTO, November 8 /CNW/ - INQUISITIVEkid says today's parents are
inadvertently crushing their children's imagination and undermining their
creative thinking by using inappropriate toys.

    "Minimalist products that are pure in form and colour, such as
traditional wooden building blocks, are far better for children's learning
than high-tech educational toys and videos," says Peter Emmenegger, founder of

    "These natural toys encourage free play, which is important to healthy
brain development," he says. "It is through these toys that children engage
and interact with the world around them; allowing them to create and explore,
conquer their fears, learn empathy and compassion."

    "In contrast, video games and passive plastic toys restrict children's
progress by stifling their creativity and imagination, and hindering their
social skills."

    The large influx of "licensed" toys, based solely on television shows or
movies, tell children how to play and direct them into playing particular
themes in particular ways - merely using the toys to try to imitate what they
see on screen. As a result, their imagination, creativity and ability to find
interesting problems to explore and solve can all be undermined.

    "A large number of toys hide behind a promise of educational value, yet
they do more harm than good," he says. "Most of them have a predetermined way
to play - looking for a single, correct answer to a problem. Today's children
do not need to be fed information through toys that have a hidden agenda. They
need toys they can play with in innovative ways to become creative problem

    Peter states that, "Today's toys should be simple enough to be understood
intuitively by children of all ages. They should support independent and
creative play without being educationally insistent. They should be solid,
simple in design and construction and in consequence top in quality, durable
and long lasting." launched their store this fall after searching the
world for toys such as this - high quality, multifunctional, natural toys.
Their carefully selected products encourage creativity, instill independence
and a desire to accomplish, and help foster a sense of self.

    After all, a good toy is 10 percent toy and 90 percent child. The child's
imagination is the engine of healthy play.


For further information:

For further information: INQUISITIVEkid Peter Emmenegger, 800-573-0224
Cell: 416-953-2393

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