HealthPricer Wins 2nd Award in 30 days - Outstanding Website WebAward

    VANCOUVER, Sept. 20 /CNW/ - HealthPricer Interactive Limited (TSX-V:
HPC), a leader in comparison shopping for consumer healthcare products, today
announced that it has received the Outstanding Website WebAward in the
Healthcare Industry category. In its 11th year, the WebAwards is the premier
annual website award competition that names the best Websites in 96 different
industries while setting the standard of excellence for all website
development. The awards are organized by the Web Marketing Association.
    Three or more expert judges score each entry in seven different
categories assigning scores between 0 and 10 for each one, earning entrants a
maximum overall score of 70 points. Entrants with overall scores of 60 or
greater receive the Outstanding Website WebAward, and those above the industry
average but below 60 points, receive the Standard of Excellence WebAward.

    HealthPricer's overall score was 62.5, which details as follows:

    Innovation: HealthPricer scored 10, WebAward average is 6.9, and
    Healthcare industry average is 6.3

    Technology: HealthPricer scored 9.5, WebAward average is 7.1 and
    Healthcare industry average is 6.5

    Copywriting: HealthPricer scored 9.5, WebAward average is 7.6 and
    Healthcare industry average is 7.4

    Ease of use: HealthPricer scored 9.5, WebAward average is 7.5 and
    Healthcare industry average is 7.4

    Design: HealthPricer scored 8.5, WebAward average is 7.5 and Healthcare
    industry average is 7.2

    Content: HealthPricer scored 8.5, WebAward average is 7.8 and Healthcare
    industry average is 7.8

    Interactivity: HealthPricer scored 7.0, WebAward average is 7.2 and
    Healthcare industry average is 6.8

    Comments from the Judges about HealthPricer:

    "Congratulations, one of the nicest (web sites) I've ever seen...!"

    "Almost Web 2.0 in design. The functionality of the site is simple yet

    "Receiving this award from our peers in the online marketing industry
means a lot to us," comments Michael I. Brown, President and CEO, HealthPricer
Interactive. "This recognition validates that the features, techniques and
functionality we've incorporated in our comparison shopping engine as truly
leading-edge Web 2.0. We understand that people want to search for products on
a level playing field and compare them by multiple parameters, be it price,
merchant review, shipping costs, mail-in rebates or other search criteria.
Building in this level of complex filtering in a simple manner is no easy
task, so we are increasingly encouraged by how others are viewing
HealthPricer. We believe that with HealthPricer we are establishing a new
standard for comparison shopping, acting as a true advocate for the consumer."

    About the Web Marketing Association

    The Web Marketing Association is working to create a high standard of
excellence for Web site development and marketing on the Internet. Staffed by
volunteers, it is made up of Internet marketing, advertising, PR and design
professionals who share an interest in improving the quality of Website
development and marketing on the Internet. Since 1997, the Web Marketing
Association's annual WebAward Competition has been helping interactive
professionals promote themselves, their companies, and their best work to the
outside world. Now in its eleventh year, the WebAward Competition has become
the premier award event for Web developers and marketers worldwide.

    About HealthPricer Interactive

    HealthPricer Interactive Limited is a leader in online comparison
shopping for consumer healthcare products and changes the way business is done
online in favour of the consumer. Led by a team of e-commerce professionals,
the Company has applied its proprietary technologies to meet the needs of
North American consumers looking for easy access to a choice of products and
merchants online. Covering over 225,000 products from more than 85 merchants,
HealthPricer is the most convenient way for consumers to search for and
perform side-by-side price comparison of healthcare products based on price,
brand and other health related attributes.

    The TSX Venture Exchange has not reviewed, and does not accept
    responsibility for the adequacy or accuracy of the content of this news

    %SEDAR: 00015938E

For further information:

For further information: For media: Asa Zanatta, Tel: (604) 408-1389,
(604) 724-7755,; For investors: Michael I.
Brown, Tel: (604) 301-0221 ext.120,

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