VANCOUVER, Dec. 4 /CNW/ - HealthPricer Interactive Limited (TSX.V - HPC)
("HPC" or the "Company") a leader in online Comparison Shopping for Healthcare
Products and Services, has reported its financial results for the second
quarter ended September 30, 2007.
- The Company's Comparison Shopping Business - www.healthpricer.com -
continues generating increasing commission revenues from facilitating
the sale of Health and Beauty Products and Services of industry
leading third party online merchants to consumers for;
Vitamins & Dietary Supplements, Pharmaceutical Drugs, Contact Lenses,
OTC and Beauty & Hygiene.
- 280% increase in commission revenue for quarter ended September 30,
2007 to $214,643 from $56,517 for the comparable quarter ended
September 30, 2006.
- HealthPricer received two very significant industry awards:
Outstanding Website by the Web Marketing Association and Bronze Medal
Winner in the Health Advertising/Marketing Information.
- The Company's HealthPricer Comparison Shopping website surpassed
3,000,000 unique visitors
- Completed initial development of its end-to-end tracking platform -
tracking product sales by Google ad campaign
- During the three months ended September 30, 2007, the Company raised
gross proceeds of $1,500,000 through the issuance of 7,500,000 units
related to a private placement.
For the three and six months ended September 30, 2007, the Company:
- Incurred a net loss of $1,724,954/$0.01 loss per common share for
the six months ended September 30, 2007 ("Q2 YTD 2008"), compared to
a net loss of $779,996/$0.01 loss per common share for the six months
ended September 30, 2006 ("Q2 YTD 2007"). For the three months ended
September 30, 2007 and 2006, a loss was incurred of $953,814/$0.01
and $404,426/$0.01 per common share, respectively.
- Recognized net commission revenue of $452,615 for Q2 YTD 2008
compared to $77,368 for the Q2 YTD 2007, representing an increase of
485%. For the three months ended September 30, 2007 ("Q2 2008"), the
Company recognized net commission revenue of $214,643 compared to
$56,517 for the three months ended September 30, 2006 ("Q2 2007"),
representing an increase of 280%. The increases in commission revenue
were a direct result of increased and successful targeted marketing
initiatives and campaigns; increased traffic to the Company's
website; the appeal of a larger merchant base and broader depth of
product offerings; and collaborating with merchants and successfully
increasing referrals to sales conversion rates.
- Incurred total expenses of $2,177,569 and $857,364 for Q2 YTD 2008
and Q2 YTD 2007, respectively. Expenses incurred during Q2 YTD 2008
were comprised of $384,226 (Q2 YTD 2007: $281,970) for general and
administration (G&A); $1,373,522 (Q2 YTD 2007: $352,088) for sales
and marketing (S&M); and $408,718 (Q2 YTD 2007: $214,989) for
research and development (R&D). S&M and R&D increased as the Company
expanded its product offerings, technology development, increased its
headcount and substantially increased its internet marketing
Total expenses of $1,168,457 and $460,944 were incurred for
Q2 YTD 2008 and Q2 YTD 2007, respectively. Expenses incurred during
Q2 2008 were comprised of $214,698 (Q2 2007: $127,467) for G&A;
$732,402 (Q2 2007: $204,594) for S&M; $215,840 (Q2 2007: $124,519)
- At September 30, 2007, the Company had cash resources of $636,840 and
continues to raise capital to further support the development and
acceleration of its business opportunities. In the quarter, the
Company issued 7,500,000 units, each unit comprising of a common
share and one share purchase warrant for gross proceeds of
Today HPC has an industry recognized and award winning website in
www.healthpricer.com which provides Health and Beauty Product Search and
Comparison Shopping for the North American consumer. HealthPricer offers
hundreds of thousands of Health and Beauty Products and Services across many
categories including: Pharmaceutical Drugs, Contact Lenses, Vitamins & Dietary
Supplements, OTC and Beauty/Hygiene. These products are aggregated and offered
to consumers by HealthPricer from more than 100 trusted merchants health and
beauty merchants, including; Wal-Mart, 1800Contacts, Drugstore.com, Vitamin
Shoppe, Amazon and Beauty.com.
Unlike most other product Comparison Shopping companies, HPC has
completely automated all of its processes that facilitate its online business
and developed proprietary intellectual property and technology. HPC's
technology consists of three major platforms: Data Collection, Transaction
Tracking and Information Serving.
HPC has three major traffic strategies: paid (primarily buying traffic
from the big search engines, i.e. Google, Yahoo), direct (direct typing,
bookmarks, organic search) and syndication (health, beauty and social network
content websites). HPC syndication models include contextual Ad widgets
driving consumers to HealthPricer or direct to merchants (i.e.
Psychcentral.com) or the soon to be launched Marketplace Model (i.e.
Qualityhealth.com) where HPC is delivering fully functional co-branded
versions of HealthPricer for its syndication partners, through a "Customer
eXperience as a Service" model. HPC is also developing other traffic and
customer retention strategies around content and community building.
HPC is also exploring new ways to maximize the revenue per visitor. In
addition to its present CPA success fee revenue, HPC is testing CPC based ads,
CPM impression based ads and other revenue generating products, including a
featured merchant area.
In summary HPC will focus on its syndication strategies to create
incremental increases in traffic and to continue to bolster overall brand
awareness and credibility. HPC will direct its customer experience attention
towards improved customer retention strategies, striving to increase its
customer growth as well as increase the number of pages viewed on every visit.
HPC will also focus on optimizing the revenue per page served up with the
right combination of CPA conversion success matched with relevant supportive
CPM brand advertisements. All of these broad strategies contributing to
Management believes HPC is the only on-line Product Search and Comparison
Shopping Business that focuses exclusively on the vertical market of Health
and Beauty Products and Services, and further that with its first mover
advantage that it holds promise to potentially become to Healthcare what CNET
is to computers and electronics - the preferred source and destination of
About HealthPricer Interactive
HealthPricer Interactive Limited is a leader in online Product Search and
Comparison Shopping for consumer healthcare products and changes the way
business is done online in favor of the consumer. Led by a team of e-commerce
professionals, the Company has applied its proprietary technologies to meet
the needs of North American consumers looking for easy access to a choice of
products and merchants online. Covering hundreds of thousands of products from
the biggest, most trusted healthcare merchants, HealthPricer is the most
convenient way for consumers to search for and perform side-by-side price
comparison of healthcare products based on price, brand and other health
related attributes. www.healthpricer.com.
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