HealthPricer Launches Affiliate Program for Partners

    Leading Mental Health Website Psych Central is First to Implement

    Symbol: TSX-V: HPC

    VANCOUVER, Sept. 18 /CNW/ - HealthPricer Interactive (TSX.V ~ HPC), a
leader in online comparison shopping for healthcare products, today announced
the launch of its Affiliate Program with mental health website, Psych
    HealthPricer's Affiliate Program matches health content searches on
partner websites like Psych Central with HealthPricer product price search
results to help consumers find healthcare products at the best price from the
most trusted merchants online. This relationship provides a more complete
experience for the consumer on Psych Central, while generating more sales
through HealthPricer. Psych Central and HealthPricer share the commission
revenue generated through these product sales.
    Taking advantage of HealthPricer's new scaleable and powerful Affiliate
Partner platform, Psych Central(R) successfully matched its top mental health
drug information with HealthPricer product price results and was live within a
few hours.
    "Every month Psych Central receives 650,000 unique visitors, looking for
specific information on mental health and ways to connect with support
groups," comments Dr. John Grohol, creator of Psych Central. "Partnering with
HealthPricer brings reliable and trusted product and pricing choices to our
visitors, extending the experience of our comprehensive mental health resource
website, to relevant healthcare product purchasing."
    By matching Psych Central's mental health information with HealthPricer's
product price offers, consumers receive a more complete health search. Psych
Central visitors that use the site to learn more about diseases, symptoms and
specific drugs are now provided a direct route to find the relevant products
at the best prices from trusted pharmacies online (i.e.
    Psych Central search result pages now contain product results from
HealthPricer displaying the best prescription drug prices from online
pharmacies that match the relevant drugs.
    "We've developed our Affiliate Partner technology to work with most
health content websites allowing them to deploy this additional
revenue-generating feature to their website in a matter of hours," comments
Michael I. Brown, President and CEO, HealthPricer Interactive. "Extending our
product price offerings from trusted merchants to a reliable, busy health
information site like Psych Central helps consumers make smart healthcare
decisions, conveniently through one website. We're pleased to bring on board
this reputable partner."

    About HealthPricer Interactive

    HealthPricer Interactive Limited is a leader in online comparison
shopping for consumer healthcare products and changes the way business is done
online in favor of the consumer. Led by a team of e-commerce professionals,
the Company has applied its proprietary technologies to meet the needs of
North American consumers looking for easy access to a choice of products and
merchants online. Covering 225,000 products from more than 85 merchants,
HealthPricer is the most convenient way for consumers to search for and
perform side-by-side price comparison of healthcare products based on price,
brand and other health related attributes.

    The TSX Venture Exchange has not reviewed, and does not accept
    responsibility for the adequacy or accuracy of the content of this news

    %SEDAR: 00015938E

For further information:

For further information: For media: Asa Zanatta, Tel: (604) 408-1389,
(604) 724-7755,; For investors: Michael I.
Brown, Tel: (604) 301-0221 ext.120,

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