HealthPricer Delivers Industry's First "Customer Experience as a Service" Platform (CXaaS) for Partners

    Alpha Release Introduced this Week

    Symbol: TSX-V: HPC

    VANCOUVER, Nov. 22 /CNW/ - HealthPricer Interactive (TSX.V ~ HPC), a
leader in online product search and comparison shopping for healthcare
products, today announced it is launching the industry's first Customer
Experience as a Service (CXaaS) platform to rapidly deploy co-branded
HealthPricer Marketplaces for its partners.
    CXaaS allows HealthPricer to manage multiple partners from one set of
code and deploy them quickly - to allow revenues from product sales to take
effect immediately. Further, limited integration effort for partners means
time-to-market is short and more cost-effective. The first partner to make use
of this platform is Marketing Technology Solutions when it launches its
co-branded HealthPricer Marketplace through in December,
    "We chose the CXaaS model because integration and implementation is
immediate compared to putting strain on the partner to complete the
build-out," comments Gerd Zobel, Senior VP Product Strategy and Customer
Experience, HealthPricer Interactive. "Also, as part of this platform,
partners can rely on our online product knowledge and development skill set to
deliver the best customer experience and to maximize revenues."
    On the front-end HealthPricer can easily and quickly help its partners
configure their own marketplace, such as the display of products and product
categories, and the branding of entrance and marketplace pages. On the
back-end, partners have access to product display controls as well as
analytical tools, such as reporting on product conversion rates and visitors
to each product area. The CXaaS platform is flexible to enable sites based on
different domains or push back to a central marketplace, depending on the
branding approach of each partner.
    "We are very excited about these developments as this platform
effectively enables us to bring on a new partner every week without putting a
strain on our time or resources or those of our partners," comments Michael I.
Brown, President and CEO of HealthPricer Interactive. "The partners we have
spoken to about this platform clearly see the benefits to them and are keen to
roll out their healthcare product shopping functionality using this platform
and take full advantage of our product search and comparison shopping
knowledge, experience and merchant base."

    About HealthPricer Interactive

    HealthPricer Interactive Limited is a leader in online product search and
comparison shopping for consumer healthcare products and changes the way
business is done online in favour of the consumer. Led by a team of e-commerce
professionals, the Company has applied its proprietary technologies to meet
the needs of North American consumers looking for easy access to a choice of
products and merchants online. Covering hundreds of thousands of products from
the biggest, most trusted healthcare merchants, HealthPricer is the most
convenient way for consumers to search for and perform side-by-side price
comparison of healthcare products based on price, brand and other health
related attributes.

    The TSX Venture Exchange has not reviewed, and does not accept
    responsibility for the adequacy or accuracy of the content of this news

    %SEDAR: 00015938E

For further information:

For further information: For media: Asa Zanatta, Tel: (604)
408-1389/(604) 724-7755,; For investors:
Michael I. Brown, Tel: (604) 301-0221 ext.120,

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